Copenhagen, Denmark—Chr. Hansen Natural Colors, which recently became a standalone company, has announced that it will be known as Oterra, effective immediately.

The name is inspired by the Latin word for ‘earth,’ a press release explains, and is intended to reflect the company’s commitment to providing colors from natural sources in order to contribute to natural, sustainable, safe foods.

Related: Chr. Hansen Natural Colors Completes First Acquisition Follow Your Heart Rebrand Emphasizes Company Roots NattoPharma Rebrands for the First Time in Nearly Two Decades

CEO, Odd Erik Hansen, stated in the press release: “We have been producing natural colors for more than 145 years now—our new name and brand identity are rooted in this proud heritage and reflect our belief that nature provides the best ingredients. We help our customers meet the increasing global consumer demand for natural products by utilizing the power of nature’s true colors and our unrivalled expertise in colors for food, beverage and pet food.”

Cees de Jong, Oterra Board Chairman, added: “The board is very excited about the relaunch as Oterra—a name and identity that encapsulates our purpose and sustainable value proposition. We see great growth ahead for Oterra and are confident the company will accelerate its development under its new brand.”