In a recent survey conducted by The Annex, quinoa ranked in the top 10 ingredients in terms of driving health perception and purchase intent. The Annex says Colorado Quinoa offers comparable taste, color, size and cook volume to varieties of South American white quinoa, offering opportunities to capitalize on consumer perceptions of quinoa with all the benefits of U.S.-grown grain, including stable pricing, scalable supply, sustainability and traceability.
“We are excited to collaborate with Colorado Quinoa as part of our commitment to ancient and heirloom grains, plant-based ingredients and value-added products,” Shrene White, general manager at The Annex, said in the release. “By being the exclusive supplier of Colorado Quinoa, we are furthering our commitment to family farms, the future of food and making The Annex the go-to source for domestically grown quinoa for our customers.”
Paul New of Colorado Quinoa, said in the release: “We chose to work with The Annex because they have the skills and capabilities required to make Colorado Quinoa a nationally and internationally viable quinoa variety. Additionally, working with The Annex and Ardent Mills means we are supported by a trusted international supplier with expertise in processing, R&D, culinary, food safety, sustainability, and marketing.”