GNT is expanding its North American operation with a $30 million warehouse commission in Gaston County, North Carolina, just outside of Charlotte.
The 49-acre facility will provide “significant” advantages for its customers throughout the U.S., Canada, and Mexico, according to a press release.
Hendrik Hoeck, CEO at GNT Group B.V., said: “As the global leader of coloring food we see consistent demand for our colors as the consumption of products that are formulated with EXBERRY continues to grow. Part of our Strategic Growth Plan is a multiple phase expansion in North America. I am happy to announce the completion of the initial phase with our warehouse commissioning on October 15, 2021. This will bring increased capacity, supply-chain efficiency and improved control of inventory.”
The family-owned company’s goal is to continuously invest in innovation, the press release says, and Hendrik Hoeck shared that this investment is another step in that direction: “Our globally aligned innovation focus fields are a big part of our investment strategy to offer new coloring food solutions. The expected completion of the next phase will bring finished good production even closer to our North American customers by the end of 2022. This will increase the speed of bringing innovation to market.”
Looking at what the company has done already, Frederik Hoeck, Managing Director at GNT, noted: “Our strategy to create awareness of coloring food in the US in the last quarter century has been well executed by our marketing and sales team. As a result, today you will find ‘Fruit and vegetable juice for color’ on the label of many supermarkets’ products and also in food service items.”
A Technical and Culinary Experience Center is scheduled to open in August 2022, when it will provide visitors and culinary teams the opportunity to experiment, create, and innovate together. “We look forward hosting workshops which will enable customers to meet teams of R&D scientists in person to collaborate on color matching, pilot plant trials, and more,” Frederik Hoeck said.