Purdy, MO—INS Farms’ North American black elderberry ingredient Elder Pure is now Tru-ID certified, according to a press release.

The Tru-ID testing certification “authenticates that the elderberry is the species we have identified in the polyphenol fingerprint,” said INS Farms CEO Devon Bennett. “This DNA test is the primordial step towards detecting—and preventing—adulteration, especially as demand for elderberry products continues to climb.”
Related: INS Farms Launches Elder Pure Line of Raw Materials Polyphenol Testing Finds American Elderberry Equal to European, INS Farms Reveals Study: Elderberry Can Inhibit Influenza
The ingredients certified under the Tru-ID program include organic elderberry juice powder, conventional juice powder, whole fruit powder, and liquid extract syrup.