Greenwood, SC — Lonza announced its Consumer Health & Nutrition team will become a founding member of the Clean Label Alliance, an initiative aimed at helping manufacturers develop or transition to cleaner labels and meet consumer desires.
Developed due to rising demand for transparency and cleaner dietary supplements, the Clean Label Alliance officially launched yesterday at the SupplySide West Expo in Las Vegas, NV, according to the company.
“Approximately 80 percent of consumers now want to know what is in the products they use,” said Beth Tormey, senior vice president, head of global business unit at Lonza Consumer Health & Nutrition.
To meet this, it will offer guidance to companies as they try to overcome both formulation and production challenges, as well as offer resources and technical solutions to help manufacturers produce clean-label supplements more easily and efficiently.
In its current state, the alliance is bringing together five leading dietary supplement innovators and is being coordinated by RIBUS Inc., the company said. Other founders include Natoli Engineering Company, Bosch Packaging Technology and Biogrund.
There is an experience gap some manufacturers have between the traditional method of making supplements and the clean-label way, Tormey said.
“Manufacturers know how to make supplements in the traditional way, but they may not have the experience in-house to make the transition to clean-label products to meet this growing demand,” she said. “The Clean Label Alliance bridges this gap and applies years of combined member expertise in clean-label ingredients, formulations, dosage forms and manufacturing to help supplement makers get more desirable products to market faster.”