Lycored Invites Industry to A Virtual ‘Crash Chorus’

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Lycored has teamed up with group singing advocate Dominic Stichbury. Image courtesy of Lycored.

Secaucus, NJ—Lycored is inviting the nutrition industry to celebrate Heart and Soil Day with an online choir, according to a press release.

September 26 will mark the fifth year of Lycored’s event, in which the company organizes community activities to cultivate wellness across the world. This year, Lycored has teamed up with singer-songwriter Drew Young, who used nature and togetherness as an inspiration to compose and record You Can’t Grow A Forest Without Seeds during lockdown.

Lycored will host a ‘crash chorus’ on Zoom on September 23. The global singalong—open to all—will be led by Dominic Stichbury, with a video of the recording to be released on September 26, Heart and Soil Day.

Zev Ziegler, Head of Global Brand and Marketing, Health at Lycored, said in the press release: “Lycored is all about interconnectedness, and a virtual choir is the perfect way to celebrate that. We want as many voices as possible, from as many countries as possible, to join together across the miles and the Wi-Fi connections. Singing is great for our hearts and our minds and we promise an uplifting experience to everyone who takes part.”

He added: “Drew’s fantastic song is about the relationship we all have with each other, and with nature. We hope it will serve as an inspiration to our industry that we should enjoy the riches around us and remember that the earth is everyone’s common ground.”

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Lycored employees will spend the day performing additional community-minded activities: In Switzerland, the press release says staff will prepare a three-course meal for homeless and disadvantaged people in the Schaffhausen soup kitchen; in the US, employees will plant flowers in decorated pots and deliver them to nursing homes.

To take part in the choir, email info@lycored.com.

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