Startup Develops Upcycled Plastic-Free Packaging

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Kibbutz Gan Shmuel, Israel—Foodtech startup W-Cycle has developed SupraPulp, an upcycled plastic-free packaging made of sugarcane waste that is fully compostable and safe, but durable enough for greasy, wet, or hot food, according to a press release.

“COVID-19 is drawing consumers’ attention to how we treat our planet and the future of the environment,” said Joseph Siani, CTO and Co-founder of W-Cycle, in the press release. “There is greater demand — and pressure — on brands to offer environmentally responsible products. Providing a compostable solution for ready meals, and meat products allows us to help food manufactures as well as consumers ditch plastic containers and create a cleaner environment. Together, we can put end to plastic pollution. We are currently marketing SupraPulp trays and connecting with strategic distributors, the demand is outstanding.”

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SupraPulp packages can be frozen and heated in an oven, steam cooker, or microwave; the press release notes that it is compostable, uncoated, and toxin- and metal-free. The press release adds that SupraPulp will not absorb liquids, leak, or soften when in contact with liquid, making it useful for packaging fresh meat, poultry, and seafood. And the material is compostable.

“Dispose SupraPulp packages the same way as you would your salad,” said Lior Itai, CEO and Co-founder of W-Cycle, in the press release. “This food-grade, compostable packaging is a one-to-one replacement for its plastic counterpart. There are other compostable solutions on the market, but SupraPulp has game-changing functionality consumers need when they want to heat, freeze, or microwave convenience food products. Plus, SupraPulp trays have a luxury look and feel compared to plastic, aluminum, or bioplastic containers.”

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