The Next Big Trend in Beverages

Image courtesy of Arla Foods Ingredients.

Denmark—Looking ahead to the future of the beverage market, supplier Arla Foods Ingredients thinks the next big trend will be high-protein iced teas. The demand for functional beverages is increasing rapidly, the company says, and Euromonitor International projects the market to reach 819 million in 4 years.

With the antioxidant properties of tea, Arla says the combination can boost nutritional value with the addition of whey protein isolate. Arla Foods Ingredients offers three processing-stable WPI solutions including: Lacprodan ISO.Water, Lacprodan ISO.Clear and Lacprodan ISO.WaterShake.

“Demand for innovative functional beverages is huge and high-protein iced tea is the perfect way to tap into it,” said Ulrik Bank Pedersen, General Manager, North America, at Arla Foods Ingredients in a press release. “By offering high-protein iced teas, manufacturers can put a new spin on an established consumer favorite without compromising on taste. And unlike some beverage ingredients, protein doesn’t set alarm bells ringing—in fact it’s likely to increase appeal.”

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