Experts says the new position paper marks a significant achievement for the prebiotic category.

An emerging subset of consumers—dubbed the Emerging Regenerative Market—demonstrate significant interest in regenerative values and a desire to purchase regenerative products. 

NOW has shared the latest results of its industry self-policing program of testing unfamiliar brands sold on online in an effort to expose and address low-quality products in the marketplace.

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

There's a growing challenge to gender parity within corporate leadership roles in the United States.

The American Botanical Council's report indicates herbal supplement sales increased in 2023 compared to 2022.

NOW's latest round of product testing (its 18th since the start of its efforts) focused on resveratrol products sold on Amazon.com. 

Research on Vitamin K2 supplement market shows troublesome information regarding claims.

An investigation published in JAMA Open Network titled Estimated Exposure to 6 Potentially Hepatotoxic Botanicals in US Adults raised concerns about the safety of herbal supplements. Find out what the experts have to say.