Continue To Site >
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Free Newsletter Subscription
Ask WholeFoods Mag
  • News
    • All News
    • In Case You Missed It
    • Breaking News
    • Grocery News
    • Dietary Supplements News
    • Supplier News
    • Health & Beauty Aid News
    • Green News
    • Research
  • Features
    • Supplements
    • Grocery
    • Health & Beauty Aids
    • Suppliers
  • Columns
    • Debates
    • Editorial
    • Good Health Reads
    • Happy Customer
    • Herb of the Month
    • Leadership Profiles
    • Legal Tips
    • Mentors
    • Merchandising Insights
    • Recipes
    • Naturally Informed Education
    • The Nutrition Mythbuster
    • Trade Secrets
    • Vitamin Connection
    • What's Selling
    • WholeFoods Blogs
  • Products
    • Dietary Supplements
    • Grocery Products
    • Gourmet Products
    • Health & Beauty Aid Products
    • New Product Reviews
      • 2021 Archives
      • 2019 Archives
      • 2018 Archives
    • Suppliers
  • Multimedia
    • Videos
    • Podcast
    • The Natural View
  • Directory
Ask WholeFoods Mag
  • Log In
  • Register
  • Log Out
  • My Account
Free Newsletter Subscription
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
  • Assorted dietary supplements, including capsules, tablets, softgels, and vitamins, displayed in bowls and bottles.

    Dietary Supplement Access Act: New Bill Would Let Americans Use HSAs and FSAs for Dietary Supplements

    By Maggie Jaqua, Content Director
    May 29, 2026
    Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs,...
    Read More
  • Person using AI chatbot technology on a laptop to research dietary supplements, wellness ingredients, and health recommendations online.

    The New Supplement Discovery Funnel

    By Jane Phelps, CEO, Know Agency
    May 29, 2026
  • Dietary supplements, herbs and green plants

    Dietary Supplement Claims: Navigating Today’s Enforcement Trends

    By Robert Marriott, J.D., AHPA
    May 28, 2026
Subscribe to our newsletter

More market information, up-to-the-minute news, breaking stories, special topics and more. Subscribe to our newsletter today. 

Subscribe Now
Featured in the latest issue
View All Back Issues
  • Fostering mental wellness.

    The Pillars of Mental Resilience

    By Jennifer Joseph
    June 1, 2026
    Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.
    Read More
  • A rainbow of functional beverages to support well-being.

    What’s Driving Functional Foods & Beverages in 2026? Protein, GLP-1, Gut Health and Personalization

    By Richard Ortega, Associate Editor, WholeFoods Magazine
    June 1, 2026
  • Marketers must now pay attention to how—and if—their company is surfacing in AEO and GEO.

    AI, Your Website, and The Great Dietary Awakening

    By Jay Jacobowitz, President & Founder, Retail Insights
    June 1, 2026
  • NPA-Fly-In-Day-2026.jpg

    The Summer of Advocacy

    By Heather Wainer
    June 1, 2026
  • grocery cart showing fresh produce

    What's Selling: June/July 2026

    By WholeFoods Magazine Staff
    June 1, 2026
Education Center
View All
  • Amy Summers, Pitch Publicity

    2026 Leadership Spotlight: Amy Summers, Pitch Publicity

    By WholeFoods Magazine Contributor
    June 1, 2026
    Amy Summers, Founder and President of Pitch Publicity, believes the best leaders rise by lifting others along the way.
    Read More
  • imagem_2026-06-01_162031139.png

    2026 Leadership Spotlight: Adel Villalobos, Entrepreneur & Founder

    By WholeFoods Magazine Contributor
    June 1, 2026
  • imagem_2026-06-01_160144101.png

    2026 Leadership Spotlight: Shane Durkee, Monterey Bay Herb Company

    By WholeFoods Magazine Contributor
    June 1, 2026
  • Josh Baisley headshot

    2026 Leadership Spotlight: Joshua Baisley, SGS Nutrasource

    By WholeFoods Magazine Contributor
    June 1, 2026
Latest from the blog
View All
  • A curated selection of wine glasses ready for tasting reflects the elevated yet approachable atmosphere driving today’s modern wine culture and experiential beverage events.

    California Wine Festival: Sun, Sea, and a More Relaxed Kind of Wine Weekend

    By Nancy Trent
    May 31, 2026
  • Person using AI chatbot technology on a laptop to research dietary supplements, wellness ingredients, and health recommendations online.

    The New Supplement Discovery Funnel

    By Jane Phelps, CEO, Know Agency
    May 29, 2026
  • Healthy woman in loungewear blending of fashion with wellness.

    Defining the Future of Intimate Apparel

    By Nancy Trent
    May 1, 2026
  • Example of longevity-promoting food synergy with corn, beans, rice and avocado,

    Food Synergy: The Ancient Wisdom Behind Modern Plant-Based Nutrition

    By Donald R. Yance, Clinical Master Herbalist & Certified Nutritionist
    April 27, 2026
New Products
View All
  • GettyImages-2235441030.jpg

    New Products: Vitafoods Europe 2026 Edition

    By WholeFoods Magazine Staff
    May 23, 2026
  • GettyImages-2173562382.jpg

    25 New Natural Products!

    By WholeFoods Magazine Staff
    April 21, 2026
  • Celebration of new product offerings.

    6 New Nutritional Supplements

    By Kaitlin Bavaro, Multimedia Specialist
    March 11, 2026
  • GettyImages-1400211246.jpg

    22 New Natural & Organic Products!

    By WholeFoods Magazine Staff
    February 25, 2026
  • GettyImages-1197832105.jpg

    22 Natural Product Innovations!

    By WholeFoods Magazine Staff
    January 22, 2026
  • Whats new tag. Chat speech bubble banner with questions. Special offer sign. New arrivals symbol. Whats new speech bubble message.

    Discover 21 New Natural Products!

    By WholeFoods Magazine Staff
    December 19, 2025
what’s selling
View All
  • grocery cart showing fresh produce

    What's Selling: June/July 2026

  • GettyImages-2200805864.jpg

    What's Selling: April 2026

  • grocery bag with fresh produce

    What's Selling: March 2026

  • GettyImages-1493951569.jpg

    What's Selling: January/February 2026

Move Nutrition
View All
  • Female-Runner-Active-Nutrition-GettyImages-2234979858.jpg

    Focus on Micronutrients

    By WholeFoods Magazine Contributor
    May 3, 2026
  • Gym-Weights-Fitness-Active-GettyImages-1331320022.jpeg

    Power Play Fuel: Built on Expert Formulation, Quality, and Testing Certifications

    By WholeFoods Magazine Contributor
    March 19, 2026
  • Active-Nutrition-GettyImages-1179353479.jpg

    Aker Biomarine: The Science, Sustainability, and Performance Power of Krill Oil

    By WholeFoods Magazine Contributor
    March 18, 2026
  • Sports-Nutrition-Active-Fitness-GettyImages-1160023735.jpeg

    Supplement Quality: Label Claims to Lab Tests

    By WholeFoods Magazine Contributor
    January 23, 2026
  • GettyImages-1270964830.jpg

    2026 Sales Driver: Active Nutrition

    By Todd Pauli, Move Nutrition Network
    January 16, 2026
Natural Industry Jobs
recommended articles
View All

Sign up now to receive website content tailored to your operation.  It only takes a few seconds!

  • Supplements shown under a magnifying glass, symbolizing increased scrutiny of regulatory oversight and product transparency in the dietary supplement marketplace.

    An Open Letter to John Oliver

    Blaming DSHEA for “gas station drugs” misses the real issue: enforcement gaps, not lack of laws, according to a dietary supplement industry perspective.
    By Steve Mister, Esq., CAE, President & CEO, Council for Responsible Nutrition (CRN)
    May 12, 2026
  • Close-up of dietary supplement capsules and powder representing prebiotic ingredients used in natural health products, aligned with Health Canada regulations and the updated prebiotics monograph in Canada.

    Initial Prebiotics Monograph Marks Milestone for Prebiotic Category in Canada

    A new prebiotics monograph in Canada sets clearer rules for ingredients, claims, and labeling—marking a major shift for the NHP and supplement industry.
    By Steve Imgrund, Global Prebiotic Association (GPA)
    April 29, 2026
  • herbal-dietary-supplements-GettyImages-2248954704.jpg

    What's Trending: Inside SupplySide

    As we gear up for SupplySide Connect New Jersey, we are taking stock of all the innovation in the industry with a look back at what ingredient suppliers...
    By WholeFoods Magazine Staff
    March 30, 2026
  • 2026 Sustainable Food Awards Open To Entries

    The 2026 Sustainable Food Awards, which recognize the organizations and innovations that are working to build a sustainable food industry, are now open to...
    By WholeFoods Magazine Staff
    March 4, 2026
See More Recommendations

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

The Magazine

  • Current Issue
  • Subscribe
  • Renew
  • Change of Address

Information

  • Source Directory
  • Helpful Resources
  • Job Finder

About Us

  • About Us
  • Contact Us
  • Advertise

Social

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

© Copyright 2026 WFC, Inc. All Rights Reserved.
Privacy PolicyTerms