Heather Wainer

Heather Wainer is the owner, Publisher and Vice President of Media at WholeFoods Magazine, a family-owned, woman-led publishing and full-service natural products media company. Heather grew up in the natural products industry, watching her father publish WholeFoods Magazine. After college, Heather joined the WholeFoods Magazine team, and in time took over running the company. She has been instrumental in the growth of WholeFoods Magazine, as well as the newly relaunched WholeFoodsMagazine.com, the WholeFoods Source Book directory, In the Know e-newsletters, and The Natural View podcast. In a joint venture with Industry Transparency Center, Heather helps lead the development and execution of the Naturally Informed virtual conference series, now in its third year. She is also on the board of What’s Up with Supps. www.linkedin.com/in/heather-wainer-1227184

Arizona Custom Blends Delivers Quality Products and Partnerships

The company recently hosted an open house to showcase its new facility.

September 25, 2024

Heather Wainer

The Arizona Custom Blends facility has the capacity for capsules as well as powders and packaging.

At NPA’s Fly-In Day, Industry Members Tackle Pressing Issues

On the need to advocate, NPA Chairman Mark LeDoux stressed: "If you are not at the table, you are on the menu."

June 5, 2024

WholeFoods Magazine Staff and Heather Wainer

NPA's 2024 Fly-In Day saw the largest attendance since post-pandemic, with retailers, brands, suppliers, and industry stakeholders advocating for the future of the natural products industry.

Publisher's Letter

A Wish for the Next 40 Years

Publisher Heather Wainer reflects on four decades of family ownership of WholeFoods Magazine.

January 17, 2024

Heather Wainer

Publisher Heather Wainer reflects on four decades of family ownership of WholeFoods Magazine.

Publisher's Letter

Person of the Year has allowed us to highlight some special people over the years and in 2023 we are recognizing someone who is truly special to the team at WholeFoods Magazine.

November 27, 2023

Heather Wainer

Person of the Year has allowed us to highlight some special people over the years and in 2023 we are recognizing someone who is truly special to the team at WholeFoods Magazine.

Publisher's Letter

Active Nutrition is Trending!

As Sports Nutrition evolves into Active Nutrition, this topic is important to everyone, not just those focused on athletes.

July 20, 2023

Heather Wainer

In June, Heather Wainer attended the International Society Of Sports Nutrition (ISSN) conference for the first time. Here, she shares key insights.

Natural Products Industry Members gather in Washington D.C. for Fly-In Day. Courtesy of NPA.

Publisher's Letter

A Day on the Hill

Why do we do we focus on advocacy? To protect Dietary Supplements, our ingredient suppliers and brands, the retailers who sell these products, and the consumers who buy them.

June 28, 2023

Heather Wainer

Natural Products Association (NPA) held its annual Fly-In Day on June 7 to advocate for dietary supplements and the natural products industry.

WholeFoods Magazine is Raising the Bar!

March 24, 2023

Heather Wainer

The WholeFoods Magazine team launched our new website this month, plus we made sure this April issue was ready for you so you can check out the winners of the 2023 Natural Choice Awards and more!

Women Making Their Mark in Natural Products

June 23, 2022

Heather Wainer

A few months ago, I did an interview with Loren Israelsen of UNPA. He noted that WholeFoods Magazine has long had the foresight to discuss important topics early on. Loren pointed to our coverage of mood support, GMOs, and Mushrooms in 2008. Back then, those topics were just starting to get...

Remembering Dr. Richard Passwater

May 24, 2022

Heather Wainer

I was planning on writing the Publisher’s Letter this month on a very different topic, but life’s circumstances changed my plans. Last week was sandwiched by the loss of two great men who both had a major influence on my career. Saturday night I learned of the passing of Senator...

Inspiring an Industry to Go Above & Beyond

November 18, 2021

Heather Wainer

In 2014, we debuted our Person of the Year feature as a way to recognize the person (or people) who have made the biggest impact specifically on the natural products industry. That impact could be positive or negative, or a mix of both. For 2021, a year marked by negatives...