The partnership marries SPINS’ Product Intelligence Data and attributes with Mercato’s full-service e-commerce and home delivery experience, according to the release, enabling the companies to bring a full spectrum of health, wellness, diet and sustainability information directly to consumers. This will allow shoppers to browse and discover products via data-enabled search, filtering, recommendations and more in omni-channel environments.
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“This timely partnership with Mercato enables any retail partner to deliver the industry’s highest standard of personalized shopping, mobile convenience and delivery to their customers, reaching even greater levels of engagement and loyalty,” said Tony Olson, owner and CEO of SPINS. “During these unprecedented times, SPINS is committed to aggressively investing in new technologies and partnerships like Mercato that are driving measurable sales growth and increasing loyalty between brick and mortar retailers and their customers.”Bobby Brannigan, CEO of Mercato, added, “Mercato’s mission is to empower independent grocers with the necessary tools to provide fresh, local ingredients to their communities. Supporting sophisticated search technology and providing solutions for customers’ demanding and ever-changing health needs and diet preferences is a necessity in today’s online grocery shopping landscape. SPINS’ in-depth data and analytics expertise will be invaluable to our valued partners and their customers."
Retailers interested in this new offering can find more information and get started at www.spins.com/spins-mercato.
