SPINS, INFRA Renew, Expand Agreement

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Chicago, IL—SPINS has renewed and expanded its agreement with the Independent Natural Food Retailers Association (INFRA), according to a press release.

Under this seven-year agreement, SPINS will deliver comprehensive market, retailer, and consumer insights for INFRA members and their suppliers through richer engagement and new products. SPINS and INFRA plan to bring enhanced promotional and other analytics to members to further build supplier collaboration.

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Tony Olson, Owner and CEO of SPINS, said in the release: “For more than a decade, SPINS and INFRA have worked side-by-side as passionate advocates—missions aligned—to increase access to natural products across the U.S. and to help independent retailers and innovative brands thrive. This long-term agreement will allow both organizations to continue on their paths of healthy, sustainable growth.”

Corinne Shindelar, President and CEO of INFRA, said in the release: “INFRA members have come to expect a high level of content and support, delivered through innovation, thought-leadership, tools, and our unwavering commitment to our mission, strengthening our members through collaboration to forge a sustainable future. I am confident that continuing to have SPINS as our partner and deepening our engagement will help our industry and members be more successful.”

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