Bluebonnet Sunfiber® Powder delivers plant-based dietary fiber from partially hydrolyzed guar gum to help support bowel regularity while also providing prebiotic benefits for gastrointestinal health. This soluble and slow-fermenting fiber is suitable for those following a low-FODMAP diet. When mixed in water, it dissolves quickly and is tasteless, colorless, and odorless.*
Bluebonnetnutrition.com
Intermittent fasting offers proven benefits for the body and brain, including support for healthy weight management, healthy energy levels, brain health and healthy aging.* It involves extending the natural periods of time humans spend not eating, to promote various benefits.* But fasting can be challenging on your body.* With a delicious tropical pineapple flavor, Enzymedica’s Fasting Today® is formulated with ingredients to help make your fasting successful.
With three essentials in one convenient product, it includes electrolytes, baobab fiber and the nine essential amino acids. Simply shake a scoop with 12 ounces of water, then drink up and carry on with your fast. Also ideal for keto and other diets.Enzymedica.com
Longevity by Nature's KollaJell™ Brain & Cognition Support is the ONLY Collagen Peptides for Brain Health!
KollaJell™ is a collagen peptides supplement that uniquely supplies the key nutrients needed for healthy cognition and optimum neurological activity.*
KollaJell™ jellyfish collagen may be nature’s perfect source for all 20 essential and nonessential amino acids, calcium binding-proteins, and critical nutrients needed for mental sharpness and cognition.* Jellyfish collagen is the new frontier in brain health and may lead to protecting cognitive decline because of its natural neuroprotective elements.*
KollaJell™ is “Superfood for the Brain” and Nature’s Perfect Collagen—naturally containing collagen types I, II, V, and rich in glutamate, glycine, tryptophan, and tyrosine, the building blocks for healthy neurotransmitters.*
KollaJell™ contains antioxidants and nutrients vital for brain health and cognitive function that are not found in any other type of collagen.*
KollaJell™ is sustainably sourced from wild caught, edible jellyfish. It is Non-GMO, Filler-free, All-Natural, Non-irradiated, Pesticide-free. Supports brain and cognitive health, & gut and immune health.*
KollaJell™ is available in select natural foods stores in the U.S. and via the company's secure website
Don’t let dehydration slow you down! EcoSport by Lily of the Desert is hardcore hydration for athletes of all kinds. EcoSport Contains Aloe Vera, Key Electrolytes, B-Vitamins, and 470 mg of Potassium to replenish, hydrate and keep you moving. Naturally sweetened with Steviol Glycosides, zero caffeine and gluten free, EcoSport is the ultimate hydration solution. Whatever your sport, Hydrate better with EcoSport, by Lily of the Desert.
Lilyofthedesert.com
PLT Health Solutions has teamed up with Force Factor to collaborate on Happy Mood soft chews, a supplement formulated to help reduce stress and enhance mood. The supplement features Zembrin, a patented, clinically studied extract derived from the South African succulent plant Sceletium tortuosum. Studies have shown its ability to foster a sense of calm and alert focus. Happy Mood is formulated with magnesium, vitamin D, and B vitamins. It also contains 10mg of saffron, which supports an improved mood. The gummies are tropically flavored and come individually wrapped.*
Plthealth.com
NuTraditions, a sister company of Nuherbs, offers Goodbye Fatigue for Energy & Focus edible strips. Formulated with organic ginseng and schisandra, the cinnamon-flavored supplement offers an energy boost without the caffeine, the company says. The strips promote mental focus and smooth, sustained energy.*
Nutraditions.com
Vibrant Health has released Trilogy, a daily 3-in-1 multivitamin plus omega-3 and probiotic supplement designed to simplify wellness routines without compromising on quality. The multivitamin provides vitamins A, B12, C, D3, E, and essential minerals like selenium, magnesium, and zinc. There is also a vegan formula option available. The line is Non-GMO, Gluten-Free and Soy Free.*
VibrantHealth.com
Kyowa Hakko has collaborated with Karma Water to feature the branded ingredient Cognizin Citicoline in a new caffeinated drink. The beverage features natural caffeine and 250-mg of Cognizin to support energy and enhanced focus. It is available in three flavors: Raspberry Peach, Blueberry Watermelon and Melon Dragonfruit. The drink is made without artificial colors, flavors, sweeteners, or preservatives. Karma Water is known for its PushCaps that store active ingredients until the consumer is ready to drink.
Kyowa-usa.com
Simple Mills has launched two new products: Lemon Seed & Nut Flour Sweet Thins and Pizza Pop Mmms Baked Snack Crackers. The sweet thins are made with watermelon seed flour, organic coconut sugar, and honey, and have a citrusy aroma. The crackers offer notes of real organic cheddar cheese, basil, garlic, and onion. They are made with red beans and organic butternut squash. The company says each serving of 44 crackers offers ⅓ cup of veggies, making it a snack to feel good about eating.
SimpleMills.com
Desert Essence cruelty-free and aluminum-free deodorants provide long-lasting odor protection without worrisome ingredients. They are made with botanical extracts and premium essential oils. All Desert Essence deodorants are vegan and certified cruelty-free by the Leaping Bunny Program. Available in four varieties: Lemon Tea Tree, Tea Tree Oil Lavender, Tropical Breeze, and Powder Fresh. They are packaged in 100% plastic-free compostable paperboard with a vegetable-derived oil resistant barrier. DesertEssence.com
Dr. Bronner’s has released a reusable 32-oz. bottle of its Pure-Castile Liquid Soap. The new size will reduce customers' plastic use by 82%, the company says. The carton is made from 69% Forest Stewardship Council certified paper. The soap has a SRP of $16.99 and is available in eight scents: Almond, Baby Unscented, Citrus, Eucalyptus, Lavender, Peppermint, Rose, and Tea Tree.
DrBronner.com
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products industry news, trends, and more. This national, monthly business-to-business magazine has been published continuously for nearly 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.