Austin, TX—Consumers in the United States spent an additional $533 million on herbal supplements in 2023 compared to sales in 2022, according to American Botanical Council (ABC). That's a 4.4% increase. Published in the fall issue of HerbalGram, ABC's quarterly, peer-reviewed journal, the market report paints an optimistic picture for the industry with annual retail sales in the U.S. totaling approximately $15.551 billion. The sales data for the report is based on U.S. retail sales data collected by wellness-focused data technology company SPINS and Nutrition Business Journal (NBJ). The report analyzes the ingredients with the top sales and strongest sales growth in both mainstream and natural retail channels based on sales figures for individual herbs and fungi that reflect sales of herbal dietary supplements in which a particular herbal or fungi substance (or derivative thereof) is used as the primary ingredient.
Key Findings
Among the principal statistics established by the report:
- Psyllium was the top-selling ingredient for the second year in a row in the mainstream channel.
- Beet root had the strongest sales growth of 108% from 2022 among the 40 top-selling ingredients list in the 2023 mainstream channel.
- Six other ingredients on the top 40 list in mainstream had sales increases greater than 20%, including several ingredients commonly used for cognitive health.
- For the third year in a row, turmeric ranked first in sales in the natural channel.
- Certain fungi and algae supplements were amongst the six ingredients in the natural channel that experienced notable sales increases.
- Barberry had the top sales growth in the natural sales.
- Ivy leaf, elderberry, and cannabidiol (CBD, derived from hemp) were the only three ingredients to have a significant mainstream sales decrease in 2023.
Sales of most herbal teas and cosmetic products that contain botanical ingredients or government-approved botanical drug ingredients in over-the-counter medicines were not included.
Mark Blumenthal, Founder and Executive Director of ABC, shared his insights on the reports findings: “The growth of herbal dietary supplement sales in 2023 indicates U.S. consumers’ continued interest in building and maintaining optimal health using plant- and fungi-based dietary supplements... With few exceptions, sales of herbal dietary supplements have been on a steady increase for the past 20 years, a trend that reflects a significant demographic movement, i.e., the growing commitment to natural health by millions of Americans.”
A full copy of the report can be found here.
