Forecasting the Future of the Industry
By Duffy MacKay, SVP, Dietary Supplements, CHPA
Duffy MacKay, SVP, Dietary Supplements, CHPAIt’s too early to predict what the impact of the incoming Administration’s policy agenda will be on the dietary supplement and natural product industry. However, previous statements made by the President-elect’s nominees appear to indicate that nutrition and wellness will be prioritized as key public health priorities. While Administrations change, CHPA’s mission of ensuring consumers continue to have access to quality and safe dietary supplements remains constant, and we will continue advocating for a modernized, science-driven regulatory framework. We look forward to working with the incoming Administration and Congress to create an improved framework that appropriately balances transparency, safety, and innovation. The most pressing issues in 2025:
In 2025, industry will continue navigating a dynamic environment shaped by an evolving regulatory landscape, a potential rise in tariffs and supply chain disruptions, and the growing challenges of counterfeiting and gray market activity. Given this, maintaining consumer trust remains paramount.
We also anticipate industry to continue facing ongoing challenges from state-level legislative efforts. To avoid the complexities of a patchwork of state laws, a unified effort to modernize the federal framework overseeing dietary supplements will be critical to help ensure consistency and clarity for both businesses and the millions of Americans that use dietary supplements to support their health.
Simultaneously, industry should consider potential rising costs from any proposed tariffs and supply chain pressures, which may impact product availability and pricing, requiring strategic planning to mitigate disruptions.
Finally, the ongoing threat of counterfeit consumer healthcare products—particularly through online third-party platforms—underscores a continued need to advance anti-counterfeiting policies to better protect dietary supplement users and uphold the integrity of the industry, which is threatened by bad actors attempting to take advantage of a rapidly evolving market and low risk of enforcement.”
A call to action:
Having worked with stakeholders across the industry, I’ve seen how collaboration can address challenges and drive progress. A key priority should be enhancing the regulatory framework to promote transparency, ensure product quality, incentivize innovation, and better protect consumers who rely on dietary supplements. Addressing challenges like counterfeiting and product adulteration call for active collaboration between industry and regulators, lawmakers in Congress, and key stakeholders. Building trust can be achieved by prioritizing consumer education initiatives that empower individuals to make well-informed decisions when choosing dietary supplements. Investing in science through collaboration between government, academia, and industry can strengthen the evidence base for the benefits of supplements, supporting overall wellness. Collectively, these steps can reinforce the dietary supplement industry's role as a trusted partner in supporting self-care.
