New York, NY—From January 8, 2024 to December 29, 2024, private label sales grew $9 billion, 3.9%, in dollar sales across all outlets compared to 2023. The record-setting $271 billion in store brand sales were announced during the January debut of Store Brands Month, a salute to the availability and quality of store brands across all retail channels.
According to PLMA's latest Circana Unify+ data, private label growth overshadowed national brand's growth of 1% in dollar sales. “Sales of store brands hit a record high last year,” shared PLMA President Peggy Davies. “The quality, value and innovation that store brands provide can’t be beat.”
The data gathered showed an increase in store brand dollar growth over 12 months for all 10 food and nonedible departments tracked by Circana. Standouts include:
- Refrigerated (+7.5%)
- General Food (+4.3%)
- Beverages (+4%)
- Pet Care (+3.5%)
- Home Care (+3.3%)
In unit sales growth, the top departments were:
- Beverages (+3.5%)
- Pet Care (+3.5%)
- Home Care (+3.3%)
Additional details, including top category sales and monthly trends, will be published in the upcoming PLMA's 2025 Private Label Report releasing in February.
