In December 2024, WholeFoods Magazine shared news of Greenvit's entrance into the North American dietary supplement and functional beverage/food marketplace. Now, as part of its official North American launch, the company is sharing details of its Pure Green extraction technology.
The state-of-the-art, environmentally conscious tech is both clean and simplified. It relies on water to produce the company's tart cherry, elderberry, aronia, black currant, bilberry and blueberry Purified Prebiotic Berry Extracts, the company explained. Purified water and frozen berries are blended to obtain an extract that is separated from pulp through centrifugal force with the pulp being upcycled instead of wasted. The juice is then processed utilizing microfiltration and ultrafiltration membranes, which the company explains ensures the actives are intact.
Greenvit CEO Rafal Pietruszynski highlighted the benefits: “Utilizing our Pure Green technology, our unique berry juice powder extracts can claim clean label as there is also no corn or potato starch used in the process, nor are any chemicals or additives used. Instead, we use only FDA-approved ingredients such as acacia gum.”
Additionally, berry and herbal ingredients produced using the technology allow for more creative formulation flexibility, he explained: “Consumers are sold on supplements to improve their health and wellbeing but are seeking improved convenience and taste to provide more of a sensorial experience. Pure Green ingredients can help provide these attributes."
Pietruszynski went on to detail some of the benefits, for customers and their consumers, associated with the next-generation extraction process:
- Reduced Energy Consumption: The extraction process consumes less energy compared to conventional methods, contributing to a smaller carbon footprint and lowering operational costs.
- Sustainability: By utilizing purified water as solvent and cold-extraction method, Pure Green technology reduces the environmental impact of the extraction process, aligning with global sustainability goals.
- Increased Efficiency: The innovative techniques employed in Pure Green technology lead to higher yield rates, allowing for more effective extraction processes and reduced waste.
- Increased Potency: The technology preserves the natural compounds of the plant materials, ensuring that the extracts maintain their full potency and nutritional value.
- Healthier Products: The absence of harmful chemicals and additives in the extraction process results in cleaner, safer products for consumers, making them ideal for the food, beverage, cosmetics, and pharmaceutical industries.
The power behind the Pure Green process is generated by photovoltaic energy, ensuring a minimal carbon footprint. All of the extracts produced are also maltodextrin- and silicone dioxide -free and are 100% water-soluble with no added sugars. “The expectation by consumers that their supplements are clean, sustainable and traceable is now a given, and this has encouraged our team to develop Pure Green extraction,” commented Pietruszynski. “By prioritizing both quality and sustainability, Pure Green technology positions Greenvit as a leader in the natural extracts market, catering to the growing demand for eco-conscious products.”
