American Shaman is donating a minimum of $30,000 in September to AFSP by matching contributions from franchisee store sales and individual online donations, the press release says. Through the month of September, the company is also funding a social media, web, and advertising outreach campaign using the hashtags #suicidepreventionawareness, #RealConvo, #KeepGoing and #selfcareseptember. The company also offers discounts for those in need, those who are low-income, and veterans, through their Compassionate Care Program.
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“Self-care is important to maintaining a healthy relationship with yourself. It means doing things to take care of our minds, bodies, and souls by engaging in activities that promote well-being and reduce stress. As a company we are dedicated to bringing wellness to the world and ever focused on the welfare of our customers and fellow citizens,” said Vince Sanders, CEO of American Shaman, in the press release. “We are proud to partner with AFSP in their profound mission of saving lives and bringing hope to those affected by suicide.”“To advance our lifesaving work, it's critical to have partners who share our passion for suicide prevention. We are grateful for American Shaman's involvement in our cause and honored to have them join the fight to stop suicide,” added Robert Gebbia, AFSP CEO.
