Due to shifts in consumer purchasing over the course of the pandemic to date, a whole new cohort of consumers have entered the private-label space, with new preferences that may impact decisions made by food and beverage developers. The webinar is intended to help elucidate these developments.
Questions that will be answered:
- How has consumer spending shifted?
- What’s driving interest in store brands, and how will these changes hold up post-COVID?
- Where have private labels been successful, and where do they run into trouble?
- What lessons have been learned over the past year, and what guidance do they provide for the private-label arena?
Related: Kerry Research Reveals Consumer Attitudes Towards Food Safety Kerry Releases Plant-Based Product Solution Finder 3 Reasons Nutri-Beauty: Mastering the Market is a Can’t-Miss Virtual Event!
“Kerry is a complete partner in the private-label space, providing tailored market and consumer insights alongside our taste and nutrition portfolio, as well as expertise that facilitates the creation of the great-tasting, on-trend food and beverages consumers love,” said Courtney Schumacher, Marketing Manager, Kerry, in the press release. “In theFuture of Private Label, we’ll examine how private-label manufacturers and retailers can optimize and innovate to drive growth, capturing consumer interest through three key market drivers: plant-based, added functionality, and flavor innovation.”“COVID-19 has been a significant force affecting both consumer attitudes and food and beverage buying patterns over the past year, and this has been reflected in the expansion of private labeling in exciting new directions,” added Kerry’s Marketing Insights Manager, Sarah Miller. “TheFuture of Private Labelwebinar will provide indispensable insights into emerging consumer shopping behaviors, and discuss how these new developments are impacting the private-label category.”
Registration can be accessedhere.
