In the first season, CEOs, policy experts, social media “med-fluencers,” and key industry leaders will join Brikman to explore topics such as multicultural marketing; how consumer confidence in personal healthcare products contributed to growth in the self-care aisle; trending policy issues inside-the-Beltway and out in the states; how CHPA plans to engage the new Administration, and more.
The podcast also spotlights dietary supplements with a “series within a series,” according to a press release from CHPA. This portion, hosted by John Troup, Ph.D., CHPA's VP, Scientific Affairs and Dietary Supplements, will feature experts on dietary supplements and healthcare policy about the pressing issues impacting the category.