KeHE has proprietary technology that enables attendees to connect in a similar way to how they would in-person, including a “curated and innovative product assortment,” the press release says. The distributor is providing customers with post-COVID solutions including item recommendations and a contactless option.
The virtual transition was made simple, the release adds, by KeHE’s digital excellence initiative, which began with a virtual show pilot in 2019.
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“One of the most exciting things about our virtual Holiday Show is the ability to facilitate virtual negotiations for our retail partners like we would in person,” said Ari Goldsmith, Vice President of Marketing, in the press release. “Our goal in launchingHolidays of Hope digitally was to create the same atmosphere our retailers know and love from past shows, while bringing everything online. The pivot to digital rather than cancelling the show also ensures our retail partners don’t miss out on exciting products and being first-to-shelf this holiday season.”“Everyone at KeHE would much rather be gathered together at McCormick Place as planned, but that’s just not an option right now,” said Brandon Barnholt, KeHE’s President & CEO in the press release. “However, the show must go on, and go on, it will.”
Rather than charging participation fees, KeHE is encouraging its suppliers and retail partners to donate to KeHE Cares in support of communities affected by COVID-19. To date, the release says that KeHE has raised over $170,000 throughHolidays of Hope. To learn more about the trade shows or to make a donation,go here.
