From April 14 through June 15, 2021, organizations can apply for a grant onpuregrowthproject.com. The brand will provide $125,000 in grants to qualified organizations. The company also has launched itsGrow a Meal, Share a Meal program to further encourage consumers to plant their own gardens at home. Together withTimothy Hammond, Big City Gardener, the brand created four easy-to-follow garden plans that produce fresh ingredients to incorporate in different dishes you can pair with its plant-based protein products, creating an affordable homegrown meal.
It has also pledged to donate $5 to Cooking Matters with a guaranteed minimum commitment of $75,000 and maximum of $100,000 for every video watched, garden plan downloaded, or photo submitted with tag @purefarmland through June 25, 2021. Each donation will support Cooking Matters’ programs that teach parents and caregivers with limited food budgets how to shop for and cook healthy meals.