Food Brand Launches TikTok Competition

Los Angeles, CA—TRUFF has announced its #HowITRUFFContest, a TikTok competition encouraging foodies to create the next viral recipe using any product from the brand’s line of hot sauce, pasta sauce, or mayonnaise. The manufacturer will award the winner $10,000 and match the donation with a contribution to Whole Foods Market’s Whole Planet Foundation. The contest is an extension of TRUFF’s successful digital content series “This Is How I TRUFF,” which features notable chefs and media personalities showcasing how they use the brand’s truffle-infused products.

“The feta pasta, quesadilla hack, and miniature pancake cereal are all examples of powerful digital trends that have not only heavily influenced the way we cook, but also launched certain content creators into stardom,” says Nick Guillen, Co-Founder and Co-CEO of TRUFF. “As a digitally native brand focused on engaging and supporting our social media communities, we wanted to take the virality of these food trends one step further.”

Cooks ages 13+ can participate by sharing unique recipe videos utilizing any TRUFF product with the #HowITRUFFContest hashtag and official contest music, “HowITRUFFContest Official Sound.” On April 20 TRUFF will select five semifinalists, whose videos will be posted on TRUFF’s TikTok, @sauce, for the public to vote. The video that receives the most likes will win $10,000. The winner will be announced on May 1.

Additional details and rules for #HowITRUFFContest entry can be found at

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