Grovara, which enables seven-click exporting, is positioning Waterloo—known for its fruit-inspired flavors—for multiple international regions, including Latin America, the Middle East, and Asia. The B2B marketplace is currently processing initial orders for Waterloo products.
“We are immensely proud to be able to offer such a dynamic brand on our marketplace,” says Grovara CEO and Co-Founder Abu Kamara. “This relationship demonstrates the power of our platform and how we are changing global commerce, and we look forward to helping Waterloo achieve its international goals.”
Waterloo is looking to build on its U.S. growth by making the brand more accessible to its expanding international fanbase. The company turned to Grovara as a turnkey solution for the expansion.
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“Grovara has an impressive online platform and an experienced global team,” says Waterloo CEO Jason Shiver. “We are thrilled to partner with Grovara and join their portfolio of brands as we expand our brand awareness and distribution to the international market."Grovara’s VP Brand Operations & Management, Kerri McLaughlin, added: “Waterloo is such a great brand to have on our marketplace. They have amazing tasting products. It’s even better to have a brand so focused on international success and so well-positioned to launch the right products in the right markets.”
