With dual bases in Mumbai and Bangalore, the academy will initially focus on India and Asia before expanding to other key global nutraceutical markets through an online curriculum. The academy will also provide access to university students studying pharma, food technology, biochemistry, and chemical engineering who want to pursue a career in nutraceutical ingredient formulation. According to a press release, several universities—including GITAM, Centurion University, AIC-CCMB, National Research and Development Corporation of India, and Indian Institute of Integrative Medicine—will have academic affiliations with the Nutrify Today Academy.
The Academy's faculty will consist of senior industry professionals and senior academicians. “The Nutrify Today Academy is an industry educational platform that will help nutraceutical professionals expand their business acumen," said Amit Srivastava, Chief Catalyst for Nutrify Today, in the release. "The industry is eagerly seeking people who are knowledgeable about product formulations, scientific and overall business development."
Initial Nutrify Today Academy industry leaders will include: Dr. Balkumar Marthi, the former R&D head of Unilever; Brijesh Kapil, former Procter & Gamble India board member; Naaznin Hussein, former president of the Indian Dietetics Association; and Sheldon Baker, Baker Dillon Group chief executive officer and nutraceutical brand marketing leader from the U.S.. The Academy will also have major companies from India and the U.S. advising on course direction, according to the release.
“The Academy will provide corporate executives with a greater understanding about idea-to-commercialization view of the industry and provide university students a look at the professional and corporate side of the industry,” said Baker. “From my brand marketing and PR experience, much of the current global market is not keenly aware of the need to develop ongoing company and product marketing strategies. I will try to enlighten course participants of such a need, the cost involved and which directions they might want to consider.”
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Nutraceuticals is still considered a relatively new field of study in the India healthcare industry, according to the release, but the potential is great in part due to post-pandemic expansion of nutraceuticals in India. “India is currently a USD$8 billion market, however, we expect exports to grow significantly," Srivastava said. "Stakeholders in the sector predict that by 2025, the industry will be valued USD$40 billion, and by 2030, it will be worth as much as USD$100 billion.”For Academy enrollment information visithttps://academy.nutrifytoday.com/.
