New York, NY—IFF Health has introduced a new website that brings together the expanded capabilities of the newly merged IFF Health and HOWARU businesses. The resource hub is a launchpad that provides brand partners and co-manufacturers technical insights, updated market intelligence, and comprehensive microbiome innovation resources, according to a press release.
“Whether you’re just getting started in the microbiome space or you’re an established manufacturer, product intelligence is a value-add,” said Natalia Melo, North America Commercial Marketing Manager, IFF Health, in the release. “Our goal was to create a go-to hub that empowers brands to understand the full life cycle of a strain and formulation development and equip them with the resources needed to feel confident in formulating their next-level product.”
On the site, users can access:
- Information on the science behind probiotic strains and clinical trials on benefits.
- Tools to help users identify personalized strains and formulations for their target audience.
- A monthy “What’s the Gut?” podcast series that focuses on harnessing the power of microbiome innovation and intelligence, targeting emerging brands and product categories.
- On-demand immersive virtual educational summits designed to address users’ market needs.
Brand owners looking to personalize their products can explore probiotics and botanicals combinations with IFF’s market-ready health and wellness solutions, the company said, and learn about possibilities for finished formats at the IFF Health Concept Lab.
“The revamped site provides customized resources including regulatory and technical expertise and support for supplement co-manufacturers seeking to develop innovative formulations for their customers,” said Jennifer Montgomery, Global Brand Manager, IFF Health, in the release. “By helping users expand their knowledge of emerging strains and formulations, we’re equipping them with the strategies needed to succeed in the ever-evolving health and wellness space.”