Some findings fromindependent research and strategy consultancy GlobeScan:
- 30% of consumers says they are planning to live more healthily and sustainably when imagining a post-pandemic future.
- 49% of consumers are highly interested in hearing more stories about the farmers that grow the ingredients in their products.
- 65% of Americans believe supermarkets should remove all unsustainable fish and seafood products from their shelves.
- More than 80% of consumers want companies to use labels on products to communicate their responsible sourcing practices.
- 78% of consumers are willing to pay a premium for a product with a certification.
- 85% of consumers trust independent, third-party certification organizations to very product claims.
- In 2021, 41% of U.S. shoppers recognized the Fairtrade International Mark.
- 73% of MSC-aware consumers said they trust MSC claims.
- 54% of North American consumers recognize Non-GMO Project verification, and 88% of those consumers are willing to pay a premium of up to 15% for Non-GMO Verified Products.