Benji has worked in the Natural products industry for 15 years at Twin Oaks Tofu, Whole Foods Market, and now as a Director of Customer Education at SPINS. Benji led two consulting teams at SPINS focusing on sell story support, category analytics and product innovation for emerging and challenger brands. Now, as Director of Customer Education, he helps SPINS clients as well as SPINS employees better understand how to derive insights from data.