Expect a More Natural 2018

Naturals is no longer the groovy little cottage industry we all grew up in.

Everyone is thinking natural and healthy. That includes convenience stores that are taking the healthy eating initiative very seriously as well as the most expensive, trendiest restaurants. It’s top-of-mind for the luxury traveler, the backpacker, the couch potato and the uber athlete.

But what is healthy?!?! You might be surprised to know it’s not the same for everybody. Here are some trends to expect to see more of in 2018.

Biohacking Goes Big

Not just for the Bulletproof Diet cult anymore, there are other ways to hack your health to impact just about every, if not all, of your organs and body parts. Dave Asprey, spearheading the movement, is a hero.

Personalized Nutrition

I always knew I shouldn’t be on the same diet as people half or double my age, height or activity level. My suspicions are now backed by evidence-based research. All kinds of tests are available to help consumers determine what diet works best for them and guess what, carbs help some people shed fat. Fats make other people skinny and others are going too light or too heavy on the protein.

Wellness Means Slowing Down

It’s not just food, its fitness and beauty too. Rituals and mindfulness are not only for spirituality. Though we endlessly seek convenience, slowing down is being recommended for every aspect of your life.


There are inventions to save us from the harmful effects of technology, and ways to repurpose foods that aren’t being used. Ugly fruits and vegetables are being hailed for their amped flavor and nutrition.

Junk Food ?!? The New Enemy is Junk Light

Worse for you than junk food, this is another by-product of tech advancement.  Junk light could be sapping you day and night.

Sensory Healing

Eyes and ears are impacted by their environment – they need as much care as your skin, if not more, and manufacturers are making versions of helpful tools that used to be only for professionals.

Brain Supplements for a Bigger Heart

You know you need to up your brain game to keep up. Keep an eye out for more brain supplements. Focus and memory were just the beginning, now there are brain supplements to improve your empathy.

External Probiotics

Ingestible probiotics are relatively mainstream, but they aren’t just for the digestive system. Today’s more progressive brands add them to skincare, hair care, etc.


One of the ways to get more grounded is to literally get close to the ground and all of its healthy benefits. You might also consider being vibrated or infused with the frequency of the earth. The number of wellness products and devices you can buy to help continues to increase. Vibration Therapy is also being used for bacteria, germs, bones, lymph, muscles, glyphosates, etc.

Sleep Gets Serious

It’s more than just going to bed and rising early – the quality of the hours you get makes a difference. Luxurious sleep could cost a fortune.

Meat Eaters Eat Plants

You don’t have to be vegan to benefit from plants and you know it now. Plants are powering more motorcycle gangs, weight lifters, wrestlers, cowboys, truck drivers, and other macho men (as well as everyone else) than ever!

Millennial Mom Shortcuts

From morning sickness and breastfeeding to body bounce-backs and med-free solutions, this younger mom doesn’t waste time. She’s making birthing look like it’s really good for your health and easy.

Sexual Healing

Both men and women are removing the taboos and looking for products to make sex safer, easier and more fun. After all, there’s research that proves it’s really good for you, especially as you get older.

Humanized Pets

From food, to carriers to home décor, the animals will run the roost.

Bread Is Making a Comeback

With as many varieties and subtleties as wine; people are making the case for consuming more grains.  Retro mills allow you to grind any type of grain into any type of fresh flour for opening up a whole new world of recipes.

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles.  Trent & Company, which launched many fitness brands, grew out of Nancy’s personal commitment to helping people live longer and healthier lives.  A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com.  You may also visit http://www.trentandcompany.com.