Uplink Expo, organized by Beauty Independent, is the premier event where beauty, wellness, innovation, and visionary ideas converge. This dynamic expo is a gathering place for industry leaders, entrepreneurs, beauty wellness enthusiasts, and curious minds, all united by a shared passion for the future of health and wellness. Founders, CEOs, suppliers, retailers, and investors are driving the big beauty brands of tomorrow, collectively advancing the industry on June 20th in New York City. Here are six top trends to watch: 

1. Native nurturing

Materials from indigenous lands are gaining traction in the skincare and beauty industry due to their natural efficacy and sustainable sourcing. Traditional ingredients, derived from plants, minerals, and other natural resources, have been used for centuries by indigenous communities for their healing and nurturing properties. Modern skincare brands are now tapping into this rich heritage, incorporating these materials into their products to offer consumers natural alternatives that are free from synthetic chemicals. This trend not only promotes healthier skin but also supports the preservation of indigenous knowledge and sustainable harvesting practices, making it a win-win for both beauty enthusiasts and the environment.  

On the show floor: N8iV Beauty is pioneering the use of acorn oil in skincare, drawing on the ancestral Native American wisdom of its founder, Ruth-Ann Thorn. Harvested annually from tribal lands, acorn oil has been used for 23,000 years to restore, rejuvenate, and empower skin with a natural glow. The oil is rich in essential fatty acids, tocopherols, polyphenols, and sterols, which help improve skin health, reduce inflammation, soothe irritations, repair and regenerate cells, and deeply nourish and hydrate. Its trace amounts of tannic acid enhance the absorption of these beneficial properties, delivering better and more lasting results.  

2. Fragrances without compromise

Clean and natural fragrances are on the rise as consumers become more conscious of what they apply to their skin and inhale daily. These perfumes, crafted from pure, plant-based ingredients, eschew synthetic chemicals and artificial additives in favor of transparency and simplicity. As a result, they offer a more wholesome and eco-friendly alternative, often featuring essential oils and botanicals that not only smell divine but also boast therapeutic benefits. This growing preference for clean and natural scents reflects a broader trend towards wellness and sustainability, where people seek products that align with their health values and environmental concerns.  

On the show floor: Rosy & Earnest is setting new standards in the fragrance industry with their clean, luxurious perfumes. Partnering with award-winning perfumer Nathalie Feisthauer, the brand has achieved the second-ever EWG verified certification in the Edu parfum category. These perfumes, crafted using only the highest quality ingredients, favors transparency and simplicity. The products are non-toxic and vegan, featuring transparent ingredient lists. 

3. Embracing age 

We’re in an era where society’s expectations of aging are being challenged by older women. New and innovative treatments are being created to rejuvenate and revitalize sensitive skin that has endured decades of wear and tear. This trend celebrates the beauty of aging and promotes products that enhance natural features rather than hiding them.  

On the show floor: Prime Prometics is a family-run brand that focuses on makeup and skincare for mature women. Initially targeting chemo warriors, the brand has expanded to serve all women over 50, using bioactive nutrients in their cosmetics to heal and rejuvenate the skin. The products, developed with input from a database of 10,000 mature women, include mascaras, lipsticks, and brow tints that not only enhance beauty but also repair cellular damage caused by aging. Additionally, Prime Prometics supports breast cancer survivors, medical frontliners, and combats misinformation about older women. 

4. Tanning goes plant-based 

Plant-based tanning products are increasingly important for skin health and environmental sustainability. Unlike traditional tanning solutions that often contain harsh chemicals, plant-based alternatives utilize natural ingredients that nourish and protect the skin. These products minimize the risk of irritation and allergic reactions, making them suitable for sensitive skin. Additionally, they often contain antioxidants and vitamins that promote skin health, providing a safer, healthier way to achieve a sun-kissed glow. As consumers become more aware of the benefits of natural ingredients, plant-based tanning products are gaining popularity for their effectiveness and gentleness.  

On the show floor: Ella & Jo Cosmetics was created by Charlene Flanagan, make up artist, and Niamh Ryan, make up artists and skin therapist. They are filling a gap in the market for fun and functional products that make every day easier for women. You can glow from head to toe with this collection of tanning essentials that will elevate your skincare routine. Their products are a multi-functional range inspired by plants & wellbeing powered by science. Their products also center around a morning & nighttime skincare regimen, containing a unique USP - incredible ingredients pushing the boundaries of multi-use and incredible skin results, while also delivering a unique sensory experience - relaxation, self-care & calm. 

5. So long to synthetics 

Plant-based skincare is crucial for maintaining healthy skin and promoting overall well-being. Unlike synthetic products that may contain harmful chemicals and artificial additives, plant-based skincare harnesses the power of natural ingredients like botanical extracts, essential oils, and vitamins. These ingredients are rich in antioxidants and nutrients that nourish, hydrate, and protect the skin. They are also gentler and less likely to cause irritation or allergic reactions, making them suitable for all skin types, including sensitive skin. Moreover, plant-based skincare aligns with environmentally sustainable practices, reducing the ecological footprint and promoting a more eco-friendly beauty routine. As awareness of holistic health grows, the demand for plant-based skincare continues to rise, highlighting its importance in achieving radiant, healthy skin naturally. 

On the show floor: R&R Skincare is an entirely natural, plant-based skincare brand from Africa, founded on the philosophy of transforming one of nature's purest and richest gifts - shea butter - into elegant beauty products that moisturize and renew the skin. This brand delivers luxury and sings Africa’s ancient beauty secrets for ageless skin, at an affordable price, whilst simultaneously empowering hundreds of Ghanaian women in rural communities through its supply chain.

6. Improving hormone health 

Improving hormonal health is vital for women's overall well-being, as hormones regulate numerous bodily functions including mood, energy levels, metabolism, and reproductive health. Balanced hormones contribute to physical and emotional stability, reducing the risk of conditions such as polycystic ovary syndrome (PCOS), thyroid disorders, and menstrual irregularities. Unfortunately, there is still so much more research to be done and there are not enough resources for women to incorporate into their daily lives. Addressing hormonal imbalances through a holistic approach involving diet, lifestyle changes, and natural supplements can lead to a more vibrant, balanced life. By prioritizing hormonal health, women can achieve greater vitality and resilience, empowering them to thrive in all aspects of their lives. 

On the show floor: Hormone University was created as an educational platform with the mission to improve hormone health such as, menopause, PMS, fertility or menstruation. This brand is here for all the women to break their silence and find relief. The founder was diagnosed with Stage IV Endometriosis in her mid 20s and this condition brought unimaginable pain into her life, leading to five surgeries, infertility, surgical menopause, and numerous other challenging consequences. Frustrated by the lack of specific research, clear information, and natural products that could be applied into her daily life, she decided to embark on a new path. She began talking to hundreds of women and discovered that many shared a common thirst for knowledge and trustworthy products, yet they didn’t know where to begin. After two years of research and hard work, thanks to gynecologic oncologist and pelvic surgeon Dr. Elizabeth Poynor, lead scientific advisor to Hormone University, they managed to create a natural alternative to hormone replacement therapy giving birth to Glow by HU. Their products are natural hormone balance delivered through your skin. 

Uplink Expo is set to unveil even more intriguing trends from revolutionary brands with cutting-edge products. Attend the expo on June 20th to gain insights from pioneering experts shaping the beauty wellness landscape and discover how these trends can transform your approach to beauty and skincare.

6