Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based public relations and marketing communications firm. Trent & Company has a client roster of text book case studies of products, venues, books, films and experts in healthy lifestyles spanning traditional and alternative disciplines for wellness, beauty, fitness, nutrition and the environment.
Summer Fancy Food, where culinary excellence meets innovation in every bite, was held at the Javits Center in New York City in June. This year's event was a celebration of the artistry, diversity, and ingenuity that define the world of gourmet and specialty foods. From unconventional, artisanal treats to unique Italian taste to healthy flash frozen delivery to plant-based delicacies, Summer Fancy Food showcased the latest trends and timeless flavors that captivate palates and inspire culinary passions.
Tour the tastes, trends and brands from around the world and enjoy a feast for the senses that will shape the future of gourmet cuisine.
As consumers increasingly prioritize quality and convenience in their culinary choices, pantry items are experiencing a significant surge in popularity. This trend, accelerated by pandemic-induced changes in shopping habits, reflects a shift toward stocking versatile, long-lasting essentials that don’t compromise on taste or nutrition. Today’s consumer is not just looking for basic ingredients but for products that marry authenticity with innovation, offering gourmet experiences right from their pantry.
One key driver behind this trend is the growing demand for products with a rich heritage and strong brand stories. For instance, Ponti Vinegar, Italy’s # 1 vinegar brand, with over 230 years of history, is emblematic of this movement. Its diverse range of vinegars, from the best-selling Balsamic Vinegar of Modena to the innovative Balsamic Vinegar of Modena Spray, showcases how traditional brands are evolving to meet modern tastes while preserving their legacy. It’s the most authentic way to drizzle as seen at every true Italian restaurant.
Similarly, the rising popularity of high-quality, sustainable protein sources has put brands like Season Brand in the spotlight. Ready with no-cook SMASH (Season’s Mackeral-Anchovies-Sardine-Herring) protein toppers. Known for its premium tinned fish, Season Brand has been a trusted name for over a century, offering responsibly sourced sardines, mackerel, and anchovies. Their latest innovations, Caviart Black Seaweed Pearls and Yellowfin Tuna Fillets in jars reflects the brand’s commitment to sustainability, quality and health, catering to the growing interest in high quality and nutrient-dense foods.
The trend also extends to globally inspired flavors that allow consumers to explore diverse culinary traditions from their own kitchens. Brands like Wildfare with its shakshuka, shatta and ajvar jarred ready to spice up any meal with Mediterranean classics. Wildfare takes crops cultivated under Mediterranean soil and sun from ancestral fields in families for generations and uses heritage recipes to create irresistible and good-for-you, Mediterranean fare fit for American pantries.
Tari is tapping into this demand with Peruvian hot sauces made from real peppers grown in Peru.
In addition to taste, health, and sustainability, there’s a focus on the artisanal and the unique. Products like Seasons Olive Oil collectible, high-polyphenol-infused oils, and Zalt Salt’s hand-harvested, solar-evaporated sea salt from Zanzibar are examples of how pantry staples are being reimagined as premium, giftable items.
Moreover, the trend reflects a return to simplicity and purity in food. Brands like Pellegrino’s Marinara, with its NYC family restaurant roots, emphasizes clean ingredients with no fillers or added sugars. Tops Honey, sourced from Bulgaria’s largest bee farm, underscores the importance of quality production and natural processes in delivering pure, healthy products.
Finally, artisanal craftsmanship and local sourcing are key aspects of this trend, as seen with Rick’s Picks’ award-winning pickles made from locally sourced produce and Five Star MTK’s seafood sauces that bring the flavors of Montauk to the kitchen.
Trending pantry Items are characterized by a convergence of quality, sustainability, authenticity, and global inspiration. These products not only meet the practical needs of modern consumers but also enrich their culinary experiences, making the pantry a focal point of today’s kitchen.
As consumers seek to diversify their diets with healthier, sustainable options, seafood is taking center stage in innovative new forms. The latest trend in the culinary world is all about finding more ways to enjoy the rich flavors and nutritional benefits of fish, whether it’s a fresh twist on a classic or a completely novel creation.
One brand leading this charge is Tonnino, which has expanded its much-loved line of jarred tuna to include chunky, ready-to-eat salmon fillets. Known for using only the finest cuts of 100% yellowfin tuna, Tonnino’s move into gourmet salmon, but also premium albacore in cans and jars; in addition to its new tuna dips and kids lines, offers a new dimension for discerning food lovers. These premium fillets, available in a variety of flavors, cater to those who crave the convenience of ready-to-eat seafood without compromising on quality or sustainability.
Meanwhile, Maressata is redefining how we think about fish with its high-quality, sustainable tuna salami. Drawing on ancient Italian artisanal traditions, these elegant salamis offer a healthy and gourmet alternative to traditional cured meats. Made with the same care and craftsmanship that defines Italy’s rich culinary heritage, Maressata’s tuna salamis provide a unique and sophisticated way to experience the sea, bringing together the best of tradition and innovation.
These developments are part of a broader trend that sees seafood becoming more versatile and accessible. Whether you’re seeking a gourmet meal or a quick, nutritious snack, the sea is offering more delicious options than ever before. Brands like Tonnino and Maressata are at the forefront of this movement, expanding the possibilities of seafood and making it easier than ever to enjoy the flavors of the ocean in new and exciting ways.
In today’s fast-paced world, the demand for convenient yet nutritious meal options is driving a new trend: no-cook cooking. This movement is all about enjoying high-quality, delicious meals without the hassle of traditional cooking, thanks to innovative food brands that are redefining what it means to eat well with minimal effort.
At the forefront of this trend is Jane Foodie, a brand revolutionizing ready-to-eat meals with their innovative par-cooked, pre-baked, flash-frozen offerings. Unlike traditional frozen foods, Jane Foodie’s meals are prepared by culinary professionals using real, scratch-made recipes with the highest-quality ingredients. The result is a line of comfort meals that are not only free from preservatives and processed ingredients but also lower in sodium and calories. These meals deliver the convenience of flash-frozen technology while maintaining the taste and nutrition of homemade food, all at an affordable price point.
On the other end of the spectrum, Bang offers a no-cook dining experience that brings the exotic flavors of East meets West directly to your table. This unique concept marries the distinct, natural flavors of Indian cuisine with a fresh, light approach that promotes longevity and mind-body wellness. Bang’s menu features health-focused Desi Fusion cuisine, blending traditional Bengali-inspired recipes with superfood ingredients and modern culinary techniques. The result is a vibrant, flavorful meal that feels indulgent yet is rooted in nutritional balance.
The rise of no-cook cooking is a testament to how culinary innovation is meeting the needs of today’s consumers. Whether it’s the convenience of Jane Foodie’s gourmet flash-frozen meals or the healthful indulgence of Bang’s Desi Fusion dishes, no-cook cooking offers a new way to enjoy delicious, high-quality food without spending hours in the kitchen. As this trend continues to grow, it’s clear that the future of dining is as much about ease and accessibility as it is about flavor and nutrition.
As consumers become more health-conscious, the demand for sweets that satisfy cravings without compromising on nutrition is on the rise. Enter a new wave of innovative confections that blend indulgence with better-for-you ingredients, offering a satisfying spin on traditional sweets.
Leading this trend is Tamalitoz by Sugarox, an artisanal Mexican candy that flips the script on traditional flavors. Unlike conventional Mexican candies, which often feature chili on the outside, Tamalitoz infuses the chili inside, allowing the sweet, fruity flavors to shine first. This unique twist has made Tamalitoz a fruity favorite both nationally and globally. Originating from Sugarox Candy Studio, a tiny candy store in Mexico City, this small-batch hard candy is the creation of husband-and-husband team, Jack and Dec, who have brought their passion for nontraditional sweets to the world.
For those seeking sweet indulgence with a health-conscious edge, Nolita offers a wide selection of keto-friendly breakfast options that are naturally sweet without any added sugars or sweeteners. Nolita’s innovative approach is rooted in their proprietary process (patent pending), a novel thermomechanical technique that shapes fibers’ properties to create a natural sweet taste. Their lineup of muffins, pancake mixes, granolas, and bread mixes is crafted with wholesome Mediterranean diet ingredients, providing clean keto alternatives that are 100% vegan, gluten-free, and nut-free. Nolita’s offerings are proof that you can enjoy your favorite breakfast treats without compromising on health or flavor.
Another standout in the realm of satisfying sweets is YAMYAM, with their AppleSnacks made from fresh, high-quality apples sourced from Chihuahua, Mexico. These snacks are designed to be a delicious and healthy option, free from artificial additives and preservatives. YAMYAM’s AppleSnacks offer the perfect balance of convenience and nutrition, making them an ideal choice for anyone looking for a naturally sweet treat.
These satisfying sweets are redefining what it means to indulge, proving that you can have your candy and eat it too—without the guilt. As more consumers seek out treats that align with their health goals, this trend is set to continue growing, bringing even more exciting, better-for-you options to the table.
The DIY food trend is taking the culinary world by storm, offering consumers a way to create healthier, gourmet treats at home with ease. This movement is all about combining convenience with high-quality ingredients, allowing everyone to enjoy freshly made, better-for-you options without the hassle of traditional preparation.
Smoodi, the #1 smoothie store in a box, makes it incredibly simple to whip up delicious and nutritious smoothies in less than 60 seconds, with no operator required. All you need is a countertop, a drain, and electricity, as the machine blends and cleans automatically. Not only does this DIY smoothie station eliminate food waste, but it also uses recyclable packaging, making it an eco-friendly choice. With Smoodi, you can enjoy fresh, restaurant-quality smoothies anywhere, anytime.
On the show floor, Solato, put a fresh spin on gelato with a new technology housed in a sleek countertop machine that churns out frozen treats with 40% less sugar than store-bought brands and free of artificial colors, flavors, and preservatives. This makes it easier to indulge in your favorite frozen desserts without the guilt.
The rise of DIY treats like those offered by Smoodi and Solato is a testament to how consumers are embracing healthier, more sustainable ways to enjoy their favorite foods. As these innovative solutions make it possible to create high-quality, better-for-you treats at home, the DIY food trend is set to become an essential part of the modern kitchen.
Simple swaps are becoming a significant trend in the food industry. At the Fancy Food Show, several brands showcased innovative products that offer nutritious and delicious alternatives to traditional favorites.
Crepini, known for their high-protein, carb-free egg wraps are a game-changer, replacing high-calorie wraps, tacos, breads, pitas, pizzas, and even desserts and breakfast dishes. The brand launched Pancheesi by Crepini, a protein pancake with cottage cheese offering an even better source of protein to replace pancakes, crepes and sandwiches.
Another exciting swap comes from Captain Danny, who introduces rice popcorn, a delicious and innovative snack that is 100% crunchy. Captain Danny’s rice popcorn prioritizes premium local ingredients and uses eco-friendly, non-fried methods, making it a clean-label, vegetarian, nut-free, and non-GMO option. This swap provides a healthier alternative to traditional popcorn while maintaining the satisfying crunch that snack lovers crave.
For those who love pizza but want a healthier option, Loopini offers an authentic pizza made with ancient superfoods, hand-crafted by the 2024 World Pizza Champion. This pizza is packed with 16g of fiber, 40g of protein, and a low glycemic index, making it a powerhouse of nutrition. Loopini’s ingredients not only boost cardiovascular health with phytosterols that lower cholesterol but also support muscle recovery, promote gut health, and enhance digestion.
These simple swaps are more than just alternatives; they represent a shift towards more conscious eating, where flavor and nutrition go hand in hand. As these products gain popularity, they are paving the way for a new era of healthier, more satisfying food choices.
In a world where gluten-free and low-carb diets have dominated the conversation, a resurgence in grain and bread consumption is making waves. This comeback is driven by a renewed appreciation for traditional methods, quality ingredients, and the nostalgic comfort that grains and bread bring to our tables.
Just Bagels’ authentic New York-style bagels are made using time-honored methods from the Bronx. Each bagel is boiled and baked to perfection, delivering that classic chewy texture and golden crust that true bagel enthusiasts crave. With a commitment to natural, nut-free, non-GMO ingredients, Just Bagels caters to both traditionalists and those seeking modern flavors, all while maintaining their kosher certification.
Another key player in this grain renaissance is Maine Grains, known for their award-winning, freshly milled, stone-ground organic and heritage grains. Sourced from the Northeast, Maine Grains uses traditional stone milling processes to ensure their products are packed with nutrients and flavor, making them ideal for natural fermentation baking and cooking. Their mill has even helped the town of Skowhegan become a hub in the global movement to relocalize grain economies.
41 Grains, a family business from Montana, is also contributing to the grain comeback with their farm-fresh products. They take raw grains from local farmers in McCone County (county 41) and turn them into nutritious flours and mixes. With a focus on minimizing additives, 41 Grains delivers wholesome, customizable products that meet the needs of today’s health-conscious consumers.
For those seeking a modern twist on traditional bread, Mesada Group's Crust Away offers an innovative solution. Their crustless bread, made with just seven high-quality ingredients, provides a healthier alternative that resonates with both kids and moms. Kosher and ISO certified, Crust Away is an American take on bread that fits seamlessly into everyday life, offering convenience without compromising on quality.
This grain and bread comeback is more than just a trend—it's a return to the roots of good eating, where the focus is on quality, tradition, and the simple pleasure of enjoying real food.
Protein remains a key focus in many diets, there’s a growing trend towards pure, high-quality protein sources that offer both nutritional benefits and exceptional taste. From plant-based innovations to artisanal meats, brands are redefining what it means to fuel our bodies with the best.
Tootie’s Tempeh crunchy mini-cookies are made entirely from plant-based ingredients sourced from around the globe. These treats are more than just a snack—they’re a nutritional powerhouse.
For those who prefer their protein in a more traditional form, Field Trip offers grass-fed beef jerky that is both protein-rich and delicious. Born from the vision of three friends determined to elevate meat snacks, Field Trip provides a healthier alternative that doesn’t compromise on taste. Their jerky is perfect for on-the-go consumers who want a savory, protein-packed snack that’s as versatile as it is flavorful.
Greenridge Naturals brings tradition into the modern protein trend with their premium, natural meats and cheeses. Their naturally smoked European sausages are handcrafted using unique spice blends developed in-house and hardwood smoked with real wood chips. These artisanal products are not only rich in protein but also honor traditional methods, offering a taste that’s both nourishing and delicious.
Idyll Farms offers a unique take on protein with their goat farmstead creamery in Northport, Michigan. Certified Humane Alpine goats are pasture-fed through managed intensive rotational grazing, ensuring that their goat cheese is not only fresh and gluten-free but also produced with the highest standards of animal welfare. With goats milked twice daily using a gentle vacuum system, Idyl Farms combines tradition with modern practices to create a protein-rich cheese that’s as ethical as it is flavorful.
This trend towards pure protein highlights a shift towards quality, sustainability, and simplicity in our diets. Whether it’s plant-based snacks, artisanal meats, or innovative dairy alternatives, today’s protein offerings are as diverse as they are delicious.
There is a growing demand for snacks that not only taste great but also cater to a variety of dietary needs and restrictions. As more consumers seek allergen-friendly options, brands are stepping up to provide clean, safe, and delicious alternatives that everyone can enjoy.
Every Body Eat is leading the charge with its line of gluten-free, plant-based snack thins and crispbreads. Designed to accommodate a wide range of dietary restrictions, their products are non-GMO, kosher, and free from nuts, soy, sesame, and corn. But Every Body Eat is more than just a snack company—they’re a champion of inclusivity, with over 50% of their team comprising people of color and women, ensuring that their mission extends beyond just food.
From the heart of Brooklyn, Brooklyn Bites offers guilt-free cookie brittle that doesn’t sacrifice taste for dietary needs. Crafted by a mother-daughter duo, their cookie brittle is made with whole grain oat flour, sunflower oil, oat milk, and flax seeds, making it free from the top eight allergens. Brooklyn Bites combines quality ingredients with a commitment to allergen safety, proving that indulgence and health can go hand in hand.
Iberica brings a touch of gourmet flair to the world of potato chips with their delectable, gluten-free varieties. Imported from Spain, these chips offer unique flavors that blend traditional craftsmanship with modern innovation. Iberica doesn’t just create snacks; they craft an experience, elevating everyday chips into a gourmet adventure.
For a refreshing twist, Motif introduces a variety of mints that are as unique as they are allergen-friendly. Free from sugar and vegan, Motif’s mints are designed by a team of artists and illustrators who draw inspiration from fashion, interiors, art, and pop culture. Their commitment to diverse, premium collections ensures that there’s a mint for every palate and occasion, all while maintaining a focus on quality and design.
This trend towards allergen-friendly snacking reflects a broader movement towards inclusivity and health-conscious eating. By catering to various dietary needs without compromising on flavor or quality, these brands are redefining what it means to enjoy snacks that are both clean and satisfying.
As consumers become more health-conscious and adventurous in their choices, the hydration market is evolving with innovative beverages that go beyond basic thirst-quenching. This trend highlights a range of next-level hydration options designed to enhance wellness, boost energy, and provide unparalleled refreshment. Here’s a look at some standout offerings transforming the landscape of hydration.
Realm Artesian Water stands out with its pristine and refreshing taste, sourced from a bedrock-barricaded natural well in the heart of the Adirondacks. Its unique peak filtration process, high pH, low minerality, and elevated alkalinity make it a top choice for those seeking superior hydration. With its commitment to sustainability and protection through greener packaging, Realm Artesian Water is celebrated for its remarkable purity and high absorption potential, ensuring that each sip is as clean as it is beneficial.
Vicus takes water to a new level with its smooth, silky texture and alkaline pH, thanks to a proprietary restructuring process. Utilizing ozone and quartz, Vicus revitalizes the water to restore and enhance its natural properties, offering a truly extraordinary drinking experience. Its scientific approach to water enhancement promises hydration that is both refreshing and restorative.
Bee’s Water introduces a novel twist to hydration with its honey-infused beverages. Combining 100% organic honey with a daily dose of vitamin C, this drink provides sustained energy and a subtle, delightful taste. Free from artificial sweeteners and high-fructose corn syrup, Bee’s Water harnesses the natural benefits of honey, including amino acids, minerals, and antioxidants, making it a healthier and more flavorful alternative to typical flavored waters.
Fresh Fizz Sodas offer a premium, carbonated option for those seeking a refreshing, low-calorie beverage. Sweetened with natural honey and infused with fresh herbs and spices, these sodas exclude preservatives and artificial sugars, aligning with paleo-certified standards. Their diverse range of flavors makes them perfect for enjoying on their own or as mixers in cocktails and mocktails, catering to a growing demand for healthier soda alternatives.
Monatea brings a unique flair to the sparkling beverage market with its cold-brewed, rooibos-based soda infused with African botanicals. Made with 100% organic ingredients, Monatea offers a distinctive alternative to sugary drinks, celebrating the rich flavors and health benefits of rooibos while embracing the essence of South Africa’s Western Cape.
Guinep offers a non-alcoholic, ocean mineral cocktail crafted from the Caribbean guinep fruit. With a flavor profile described as a blend of lime, lychee, and guava, Guinep is deeply hydrating and mood-elevating, thanks to its blend of GABA, magnesium L-Threonate, caffeine, and L-Theanine. This zero-calorie, zero-sugar, and vegan-friendly drink also reflects a commitment to environmental responsibility, being a member of 1% for the Planet.
These next-level hydration options represent a significant shift in how we approach beverage consumption, combining health benefits with innovative flavors and sustainable practices. Whether you're looking for pure water with enhanced properties, honey-infused energy, or unique flavored sodas, these beverages provide a refreshing and healthful way to stay hydrated and energized.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.