Cosmoprof 2024 at the Mandalay Bay Convention Center was a global celebration of beauty innovation, creativity, and industry expertise. The event brought together professionals, brands, and trendsetters from across the world for a dynamic showcase of the latest products, formulations, technologies, and trends shaping the future of beauty.

One of the most exciting trends emerging from the event is the growing demand for beauty products targeted at tweens. This younger demographic is stepping up as powerful consumers, because consumers of all ages are willing to spend on high-quality skincare, haircare, and makeup, whether it’s kids using their own money or adults buying it for them. Companies are offering skincare lines specifically formulated for their delicate, youthful skin while maintaining the performance standards of adult products. Optimal youthful skincare is not as simple as using less of adult products. 

Another major trend was the coupling of competitive pricing with value, as consumers continue to seek high-quality products without breaking the bank. Brands are responding with innovative offerings that provide luxury-level results at more accessible price points, reshaping the market by giving more people access to premium beauty solutions. 

Liza Rapay, Vice President and Head of Cosmoprof North America & Beauty New York, highlighted the importance of these shifts: "We had an amazing outpouring of exhibitors at Cosmoprof North America Las Vegas with a booming showcase of unique products meeting consumer demands in the market today. Some leading trends we saw coming out of this year's showcase were next-level innovation in skincare and scalp care with scientifically proven formulas, as well as female wellness becoming more mainstream. We are excited for what is to come in 2025 in both Miami and Las Vegas!"

Cosmoprof 2024 showcased not only product innovations in skincare, haircare, and cosmetics but also emphasized the industry's growing focus on sustainability and inclusivity, ensuring that beauty remains accessible and impactful for all consumers.

The future of healthy hair

The latest trend in haircare combines luxury, affordability, and all-natural ingredients to create products that not only enhance your beauty routine but also prioritize the health of your hair. With a focus on nourishing and protecting hair while being eco-conscious and cruelty-free, these brands are leading the charge in accessible, high-quality haircare.

OYA Beauty Professional brings together cutting-edge technology and nature. Their premium range of hair color, care, and styling products are infused with green tea and sea kelp, providing protection and restoring vibrancy to color-treated hair. By using clean, nature-derived ingredients, OYA makes it possible to own your artistry while maintaining healthy, radiant hair.

OKAY Pure Naturals offers an array of skin and hair care solutions that deliver results. With products crafted from all-natural, ethically sourced ingredients, OKAY Pure Naturals tackles common skin and hair concerns without the use of harsh chemicals. Their hero products, such as castor oil and turmeric soaps, showcase their dedication to high-quality care that enhances natural beauty and promotes overall wellness.

Luseta Beauty stands out by offering salon-quality haircare that’s affordable and all-natural. Known for their clean, cruelty-free formulations, Luseta Beauty's vibrant product line features shampoos, conditioners, and treatments designed for all hair types. With sulfate-free solutions that are safe for color-treated hair, Luseta focuses on nourishing and revitalizing, making luxurious haircare accessible for everyone.

Nourishment From Nature

Greek olive oil, a timeless ingredient renowned for its ability to deeply nourish, hydrate, and revitalize the skin, is long celebrated in Mediterranean beauty rituals. Olive oil is now making waves in modern bodycare for its natural potency and versatility.

Korres, a leader in natural Greek skincare, harnesses the power of pure Greek olive oil to create luxurious, results-driven products. Inspired by homeopathic remedies and combined with cutting-edge technology, Korres' head-to-toe routines offer a holistic approach to skincare. Sourced from their own farms in Greece, their olive oil is rich in antioxidants, vitamins, and essential fatty acids, providing unparalleled hydration and skin regeneration. What sets Korres apart is their full-circle sustainability approach. From eco-friendly harvesting practices to recyclable packaging, the brand ensures that every step of their process is as gentle on the planet as their products are on your skin. Greek olive oil is not only an age-old beauty secret but also a key ingredient for those seeking naturally effective, sustainable skincare.

Nama Fiji is a plant-based skincare range of cellular hydration made with wild Nama “sea grapes” and other naturally derived ingredients from the Pacific to provide essential nutrition and beautiful skin. Nama is a powerhouse ingredient that provides intercellular and intracellular hydration, with naturally occurring trace minerals and antioxidants for the skin. The brand is on a mission to be a sustainable beauty brand that is building a socially responsible enterprise for our planet's future. They’re also focused on improving the livelihood of rural women & communities in Fiji through training, employment and Nama harvesting in the Fijian villages of the Yasawa Islands.

Brands Built on Creativity and Quality

In the world of beauty and personal care, innovation is the key to longevity, and these brands have proven that staying ahead of the curve leads to lasting success. From personal care to beauty brushes and skincare, these family-owned businesses have built legacies by continuously delivering quality and creativity.

Montagne Jeunesse, a UK-based, family-owned beauty company, has been a trailblazer in plant-powered, cruelty-free beauty since 1985. Renowned for their wide variety of masks designed for all skin types, Montagne Jeunesse offers consumers innovative, eco-friendly skincare solutions. With a commitment to ethical beauty, the company is a proud member of the Vegetarian Society, Cruelty-Free International, and PETA, ensuring their products align with modern values of sustainability and compassion.

Fisk Group stands as a global leader with a 50-year history of innovation in personal care and beauty. With a diverse portfolio that includes brands like Dermactin-TS, Nature's Spirit, Daggett & Ramsdell, Hair Chemist, Barielle, and Betty Beauty, Fisk Group has cemented itself as a pioneer in the industry. Operating in over 100 countries, they prioritize delivering high-quality, creative, and effective products that meet the evolving needs of consumers. Whether it’s advanced skincare or specialized hair treatments, Fisk Group's family of brands continues to set industry standards. 

Royal Brush, with over 60 years of expertise, is a name synonymous with precision and quality in both art and beauty supplies. Known for their superior-grade brushes, this family-run company has mastered the art of combining natural bristles and synthetic filaments to create durable, high-performance brushes. Their commitment to excellence is evident in their innovative use of state-of-the-art technologies, ensuring that every brush delivers the perfect balance of strength, resilience, and softness—ideal for both artistic endeavors and beauty applications.  

Changing the Way We Shop for Fragrance

The future of fragrance shopping is personalized and experiential, allowing consumers to explore scents through innovative, interactive experiences tailored to their individual preferences.

iRomaScents is revolutionizing the fragrance industry with its AI-powered technology. Their state-of-the-art fragrance dispenser and data-driven device empower consumers to find their perfect scent while enabling retailers to achieve impactful sales. The AI Wizard guides customers through a curated collection based on their preferences. Each iRomaScents device can hold up to 45 different fragrances, with the capability to control three devices simultaneously, offering up to 135 fragrances at a single station.

Taking Health Into Your Own Hands

Empower yourself with clean, natural, and herbal supplements that support your well-being from the inside out.

Earthley Wellness is transforming the way people view healthcare by offering affordable remedies and body care that are 100% clean and natural. Their products, free from preservatives, colors, flavors, added sugars, and top allergens, are formulated using herbs, organic cane-derived alcohol, vegetable-derived glycerin, and oils. Earthley Wellness is committed to providing safe, balanced, and effective products that are 100% beneficial. 

Creating a Community for Cancer Patients Through Skincare

Skincare for cancer patients and others with skin-related illnesses is not only essential but incredibly impactful. This unique brand fosters healing and support with gentle, nourishing products designed to comfort and care.

Hey Sunshine Beauty is a skincare brand that goes beyond the surface, creating a community among patients with similar stories. Founded by a cancer survivor, Hey Sunshine! Red Algae Whipped Creme is crafted with the finest nutrient-rich ingredients, packed with essential vitamins, minerals, and antioxidants to nourish, soothe, and strengthen the skin. 

Transparent and Inclusive Makeup

Transparent and inclusive makeup celebrates every skin tone and type, empowering everyone to embrace their unique beauty with confidence.

Kokie Cosmetics offers a full line of products in the eye, lip, face, nail, and tool categories that help you achieve youthful, radiant skin. Enriched with vitamins and hyaluronic acid, Kokie’s formulations revitalize and nourish your skin. “Kokie” derives from the Korean word for elephant, symbolizing boldness, beauty, and unforgettable qualities. The brand stands behind quality, transparency, and inclusivity and is proudly cruelty-free and Leaping Bunny Certified.

Watier is the pioneering beauty beacon, creating formulas that enliven your unique look and individuality and make women feel even more confident, strong and beautiful. With a 50 year legacy, this proud Canadian brand continues to use Canadian ingredients to formulate innovative and sophisticated products including vegan cosmetics. 

Non-Nano Mineral UV Blockers in Sunscreen

Skincare and sun protection, especially for kids, were focal points at the trade show, with mineral sunscreen emerging as a significant trend.

Ocean Freedom is a leader in this category, offering a range of mineral sunscreens proudly made in South Africa. Developed, tested, and proven under the harsh African sun, their products provide broad-spectrum UVA and UVB protection with non-nano mineral UV blockers. Ocean Freedom’s sunscreens are fragrance-free, non-greasy, dermatologist-approved, reef-safe, sulfate-free, paraben-free, and suitable for children and adults and skin types. Founder Roxy Davis noted, “The integration of sunscreen into daily skincare routines is accelerating. New technology allows for mineral sunscreens without the white cast, a trend that will only continue to grow, eventually replacing chemical-based UV filters.”

Natural and Eco-Friendly Personal Hygiene Wellness

The intimate care space is evolving, with more brands offering safe, effective, and eco-friendly personal care products.

Hygiene Hero creates natural and organic products without harsh chemicals or toxins, empowering women to activate their self-care superpower. Founder Michelle Yeh explains how intimate skincare is gaining traction, especially with perimenopausal and menopausal women, thanks to influencers and celebrities normalizing discussions around it. The line between skincare and sexual wellness is beginning to blur.

As Cosmoprof 2024 concluded, it left a legacy of inspiration, innovation, and invaluable connections that will continue to shape the future of the beauty industry. This year’s event showcased the best in cosmetics, technology, and emerging trends, reinforcing the industry’s resilience and creativity. Attendees departed with fresh ideas, new partnerships, and a deeper understanding of the forces driving this sector forward. Cosmoprof will remain the stage for continued growth and transformation, and we eagerly anticipate the exciting developments that will emerge in 2025.

For more trends, read the latest from trendspotter Nancy Trent.