Cheers to All the Small Businesses Doing Big Things!

Natural Products Expo West, Plant Based World Expo, IFT21, Organic Produce Summit, Summer Fancy Food Show, KeHE’s 2021 Holiday Show…the list of industry events that have been forced to reschedule or switch to virtual formats continues to grow as concerns and uncertainty surrounding the COVID-19 pandemic linger. You can find information on the status of these shows and more on We will keep you posted on the latest developments (including information on SupplySide East, which was still a go when this issue went to press).

As a small, family-owned business, the team at WholeFoods Magazine understands how important these events are to staying informed, connected, and fostering growth. It’s a loss on so many fronts, and my team and I are going to miss seeing you at Expo West once again this year! But we are dedicated to finding ways to help all in the industry thrive despite the circumstances. Our latest effort to help brands and retailers connect will appear in our May print issue and online: Trade Show Remix. We’re “thinking outside the booth” and bringing the trade show experience directly to you and to your entire staff, no traveling required. This effort is fueled by ELI Codes from Cornerstone for Natural (if you aren’t familiar with this cool new tool for the natural products industry, check out The Natural View: How Retailers, Brands, and Suppliers Can Gain a Competitive Edge with ELI Codes for the scoop). Don’t miss our May issue for information on the latest products, emerging science, show deals for natural products retailers, and more.

Naturally Informed Eli Code
Scan this code with your smartphone camera for more on the Naturally
Informed event series and to reserve your spot at the free events today.

On the education and networking front, WholeFoods and Trust Transparency Center are continuing our Naturally Informed Virtual Event series. These events continue to be free to attend, thanks to our sponsors, and we are so very appreciative that these companies support us in our initiative to keep natural products retailers and industry members throughout the supply chain connected and up-to-date on all the latest. Join us on April 21-22 for Nutri-Beauty: Mastering the Market, where we will take a deep dive into the booming nutricosmetics and beauty-from-within market. We have two outstanding keynotes: Christine Horner, M.D., FACS, author of Radiant Health, Ageless Beauty: Dr. Christine Horner’s 30-Day Program to Extraordinary Health, Beauty and Longevity; and Paula Simpson, Formulation & Brand Expert at Nutribloom Consulting. You can register now at (scan the ELI Code with your smartphone to be taken directly to the website). And please check out the sponsors while you are there, and browse the on-demand content from our previous four events, which focused on the immunity market, sustainability solutions, the microbiome, and mental wellness. You can also reserve your seat for our next events:

Active Nutrition: Mastering the Market on June 29-30
• Healthy Aging: Mastering the Market on September 29-30

To all the other small and family-owned businesses out there doing big things—like Sunrise Health Foods celebrating 60 years (check them out here!) and Bonanza Health Foods, celebrating 45 years in business (read about them in Happy Customer)—I’d love to hear from you! Tell us about your 2021 initiatives, and let us know what information you’d love to see us deliver to help you meet your goals and better serve your communities. We’re here to help!

Also in this issue, be sure to check out the winners of our annual Natural Choice Awards, voted on by natural products retailers. Another family-owned business that recently celebrated an anniversary milestone claims this year’s top award, thanks to their focus on family, the independent retailer, and quality products. See the feature for more, including all the winners and runners up. Cheers to all the industry companies and retailers making a difference!