Hood River, OR—Tofurky is creating billboards at shelf level, and dedicating its packaging to advocacy with the goal of inspiring widespread consumer action around climate change, according to a press release. Along with an educational campaign, the brand is upgrading its packaging to feature call-outs on the front of each package that serve as conversation starters.
With six different messages, each Tofurky package calls on shoppers to get involved in the fight against climate change. Messages include: “Talk to your reps about climate change. Call 202-224-3121,” and “Elect leaders who will fight climate change.” Each package features a QR code linking to a resources and activism page with additional information for consumers. Here, visitors can register to vote, find phone numbers and text services for their representatives, sign pledges and have access to scripts to use when contacting policy makers.
“Our company is rooted in the founding belief that food can be a catalyst for social and environmental reform,” said Jaime Athos, CEO and President, Tofurky. “To beat climate change, we have to think big and we need to act together as climatarians.”