2 Snack Brands Partner with Whole Kids Foundation

Fairfield, NJ—REAL FOOD FROM THE GROUND UP and HIPPEAS have announced partnerships with Whole Kids Foundation, a nonprofit founded by Whole Foods Market. Both grocery snack brands will be donating to the nonprofit Young Entrepreneurs program—designed to support youth-led business programs that are improving the way kids eat through gardening, plant-forward cooking or nutrition education.
REAL FOOD FROM THE GROUND UP pledged to donate $10,000 and HIPPEAS has pledged $25,000 to the nonprofit. A portion of the grants will be awarded to Roots for the Home Team, a St. Paul, Minnesota-based, youth-led business that gives teens opportunities for critical thinking and leadership while teaching culinary and business skills.

“REAL FOOD FROM THE GROUND UP is proud to sponsor the Whole Kids Foundation’s Young Entrepreneurs Program because we believe change starts from the ground up, literally,” said Deb Holt, CMO of REAL FOOD FROM THE GROUND UP. “The mission of the Young Entrepreneurs program really touched our hearts—we are so impressed with the young leadership we are seeing through this program and are very thankful to be able to donate and directly contribute to an amazing cause like Roots for the Home Team.”

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From May 5 to June 1, HIPPEAS will donate a portion of proceeds to Whole Kids Foundation. Similarly, from May 19-June 1, REAL FOOD will be donating a portion of its proceeds sold at Whole Foods Market to Whole Kids Foundation.

“At HIPPEAS, we are all about the ‘peas’ and love and are continuously looking for opportunities to support local communities and families,” said HIPPEAS VP of Marketing, Lindsey Valliere. “We are incredibly inspired by the work that Whole Kids Foundation is doing with budding entrepreneurs through the Young Entrepreneurs program. The focus around health, nutrition, education and entrepreneurial mentorship really hits home for us and we are so grateful to be able to directly support the amazing Roots for the Home Team organization.”