Earth + Element will create a limited-edition commemorative ceramic bowl which will be sent to active supporters of the campaign and sold online with a portion of sales going to food bank partners. To jumpstart the campaign, Nature’s Path has pledged to donate 250,000 boxes of organic food to 10 food bank partners across North America and will donate $5 worth of food for every dollar donated to Eat Well Do Good.
“We are so honored to be commissioned as a part of this campaign,” said Elizabeth Di Prinzio, Founder and CEO of Earth + Element in a press release. “These bowls are made with love and symbolize the privilege it is to Eat Well, but also a reminder to Do Good. Eating well really is a privilege and the impact of COVID has affected millions of families. We’re so happy to be a small part of the solution.”
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The campaign addresses childhood hunger and food insecurity which has quadrupled since the onset of the pandemic, the release says. The food bank partners include: Feed the Children (US), Second Harvest Canada (Canada), Blessings in a Backpack (US), Daily Bread Food Bank (Canada), Ruby’s Pantry (US), Greater Vancouver Food Bank (Canada), Second Harvest Orange County (US), Richmond Food Bank Society (Canada), Ferndale Community Family Fund (US), and Open Hands Calvary Creekside (US).
“Access to food is the most basic and urgent priority, especially for children,” said Nature’s Path VP of Mission and Strategy, Jyoti Stephens, in the press release. “We know our products don’t just feed, they nourish, which is why we want to get donated items out to as many food bank partners as we can. These non-profits are on the frontlines of caring for our most vulnerable populations. It’s critical they get the resources and spotlight they deserve.”