Grubhub Releases “Year in Food” Report, Top Trends

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Chicago, IL—Grubhub today released findings from its annual “Year in Food” report, according to a press release. After analyzing tens of millions of orders placed by more than 21 million users of its platform, Grubhub came up with the top 10 orders of the year, the top five breakfasts, desserts, and late-night orders, and the year’s major trend—plant-based.

The top ten orders, and the percentage they rose in popularity this year:

  1. Cauliflower pizza—650%
  2. Spicy Brussels sprouts—622%
  3. Portobello empanada—601%
  4. Black bean & sweet potato taco—513%
  5. Miso pork ramen—413%
  6. Chicken burger—318%
  7. Bone broth—298%
  8. Brown sugar milk tea—281%
  9. Vegan pad thai—280%
  10. Impossible burger—203%

Breakfasts:

  1. Bacon, egg & cheese biscuit—442%
  2. Mixed berry açaí bowl—209%
  3. Chicken & waffles—167%
  4. Strawberry banana French toast—155%
  5. Dutch pancake—149%

Desserts:

  1. Butter cake—641%
  2. Chocolate shake—530%
  3. Fruit crêpe—223%
  4. Caramel churro—206%
  5. Vegan carrot cake—144%

Late-night:

  1. Buffalo chicken empanada—277%
  2. Brisket quesadilla—200%
  3. Truffle parmesan fries—157%
  4. Garlic & parmesan breadsticks—132%
  5. Vegan burger—128%
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Looking at trends, the release notes that celery juice, oat milk, and street corn are on the rise; poke, avocado toast, and kale “remain trusty go-to dishes”; and kombucha and coconut water seem to on the decline.

The release notes that plant-based and vegan options are exploding in popularity, as is demonstrated by the above numbers: “One thing is clear,” says the release, “plant-based foods are here to stay.” Vegetarian- and vegan-friendly dishes held 7 of the top 10 orders, as opposed to 3 of the top 10 in 2018—and vegan orders rose 27% in popularity in 2019 as compared to 2018, with the top five dishes being:

  1. Impossible burger
  2. Black bean burger
  3. Tofu
  4. Mushroom burger
  5. Jackfruit

Grubhub also listed some fun facts: The most expensive single-item order was 30g of osetra black caviar for $285; the largest non-catering order was more than 300 tacos for a Halloween party; and the smallest order—(the release declares: “must’ve been a real emergency!”)—was a single packet of hot sauce.

Additionally, the release notes, in 2019, diners rounded up and donated more than $10 million between January and October to organizations including No Kid Hungry, the James Beard Foundation’s Women’s Leadership Programs, and NYC Kids RISE.

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