“The newcrazy GOODlogo evokes a sense of momentum to symbolize KeHE’s Next Generation of Distribution—authentically striving to bring goodness through our technological advancements, forward-thinking insights, and operational solutions," said Ari Goldsmith, Vice President of Marketing at KeHE, in a press release. “The incomplete yellow outer border signifies the boundless good that can come fromcrazy GOOD—our service to the community, outstanding product assortment, our people and so much more."
This new brand campaign joins “Where KeHE Goes, Goodness Follows” as part of KeHE’s overall brand messaging. The company also has revamped its website with AA-level accessibility standards to better serve the distributor’s customers, including those with disabilities.
Related: Diversity TrendFinder Event Helps Diverse Brands Grow KeHE Summer Show Predicts 2021 Trends KeHE Opens New Distribution Center to Help Meet Demand During COVID and Beyond
