Selbyville, DE—The kombucha market is expected to surpass $5 billion by 2025, driven by increasing demand for probiotic and fortified beverages, according to new market research by Global Market Insights. Flavored kombucha is expected to account for $1.5 billion of that.
The North American kombucha market is expected to grow at a CAGR of 15.5% during the forecast period. Key industry participants include KeVita, Buchi, The Humm, Hain Celestial, GT’s and Reed’s, the report notes.
A press release on the research notes that kombucha can help increase metabolism, boost the immune system, and reduce blood pressure, among other benefits, making it ideal for populations looking for functional and energy drinks. The report adds that the following factors may restrain growth: Consumers have reported side effects like stomach upset and allergic reactions; and kombucha also contains some amount of alcohol, prompting regulatory bodies including the FDA to direct consumers to take precautionary measures when using it for the first time.
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For more information or to purchase the report, go here.