Maximum Marketing Acquires Sunshine Specialties

Fort Lauderdale, FL—Maximum Marketing has acquired Sunshine Specialties, in Southern California, which will expand Maximum Marketing’s coverage from east of the Rockies all the way to Southern California, a press release says.

The acquisition will combine the two companies to create a stronger brand, and will bolster the accounts both companies currently cover.

Maximum Marketing Specialty Products represents companies in categories including Conventional & Natural Grocery, Plant-Based Foods, Household Products, Health & Beauty Care, Vitamins, Herbs, and Sports Nutrition.

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Michael Iannotti, who built Sunshine Specialties into what it is today, will continue to support the combined efforts of Maximum Marketing as the companies transition. Maximum Marketing will keep the sales team that currently works for Sunshine Specialties South.

Brad Magaro, President of Maximum Marketing, said in the release: “We have a great management team in place that has helped make it possible for us to expand. We are looking forward to continued growth in 2020!”