PepsiCo to Acquire BFY Brands

Image courtesy of PepsiCo.

Purchase, NY—PepsiCo announced in a press release that it has entered into a definitive agreement to acquire BFY Brands, maker of PopCorners snacks. After closing, BFY Brands will report to PepsiCo’s Frito-Lay North America division.

The addition will expand Frito-Lay’s snacking portfolio and allow it to offer consumers more positive nutritious options.

The PopCorners line, which includes Flex Protein Crisps and Flourish Veggie Crisps, is available in grocery stores nationwide.

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Steven Williams, CEO of PepsiCo Foods North America, said in the release: “BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for. Their production capabilities will support the growth of our existing, more-nutritious snack brands.”

The transaction is subject to customary conditions and approvals.