Los Angeles, CA—On a mission to expand his plant-based investments, Chris Paul, NBA All-Star, has invested in Koia. The investment furthers Paul’s goal of providing better access to healthy foods to all and promoting the benefits he personally experiences from a plant-based lifestyle. Paul will work with Koia on a long-term partnership that will include broad scale programs and initiatives to reinforce their shared mission of making plant-based nutrition available to everyone.
“My hope for investing in Koia and other changemakers in the industry is that we work together toward a bigger systemic culture shift where underserved communities have access and opportunity to live better, healthier lives,” said Paul.
As a first step in achieving their mission, Paul and Koia will introduce a Koia vending machine program on HBCU (Historically Black Colleges and Universities) campuses, focusing on campuses with which Paul has relationships. The initial pilot program will take place this year with a broader roll-out in 2022.
“We are thrilled to partner with Chris Paul because he’s an exceptional human being on and off the court, embodying the power of plant-based nutrition,” said Chris Hunter, Co-founder and CEO of Koia. “We are aligned with Paul around a vision of the future where everyone has access to healthy food and look forward to working together to make that a reality.”
Paul has also made a commitment to purchasing 50,000 bottles of Koia Straw-nana Dream Smoothie for GoPuff customers nationally. Paul has an investment and partnership with GoPuff and Koia is currently the top-selling better-for-you beverage sold on the platform.