The brand has pledged to donate $60,000 to the campaign and is encouraging women to participate and donate the equivalent of one hour of pay to help women displaced by the pandemic. The money raised will help Dress for Success provide women access to programs that focus on job search support, financial literacy education, health and wellness, and entry to a professional network and safe community.
“We’re thrilled to sponsor this year’s Your Hour, Her Power campaign and support Dress for Success as they continue to celebrate women and provide them with inspirational guidance and resources to help them succeed, even during this challenging time,” says Joanne Lesaca, Brand Manager for ARM & HAMMER Laundry. “Women are facing overwhelming economic and career-related challenges, which is why ARM & HAMMER Laundry is encouraging others to share their powerful experiences to help unify women and propel them forward.”
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Last year, 865,000 women dropped out of the U.S. workforce in September, and in December, more than 150,000 women lost their jobs, the company shared.“We are grateful for ARM & HAMMER Laundry’s support in helping us raise awareness and funds during this critical time,” says Joi Gordon, CEO of Dress for Success. “Together, we are celebrating the qualities that women share including courage, strength, and resilience to help all women regain employment and economic health.”
