City of Industry, CA—Innovation is the core of successful new products, and AIDP will be helping to educate on opportunities at the Innovation Conference on New Formulations with Magtein, Vitamin K2 MK-7 and Vitamin D3. At this free event, which is taking place virtually on February 11, 2021 from 9:00 am – Noon (PST), a team of experts will provide new insights into key health segments and how to formulate the next generation of products. The talks will provide successful formulation concepts for brands that have a products with these ingredients as well as those considering inventive solutions to compliment a product line.
The first session of the day will be presented by Dr. James DiNicolantonio, Director of Scientific Affairs, AIDP, Inc. Dr. DiNicolantonio will discuss Magtein, a successful ingredient that AIDP says has excellent clinical support for cognition. Attendees with learn how to expand the franchise into key segments with new formulations.
The second session focuses on Vitamin K2 MK-7, which AIDP reports has grown dramatically in the last year due to new findings on its role with immunity. Attendees will learn about the many ways K2 MK-7 can add value to a variety of products. This session will be presented by Jörg Büttinghaus, Vice President Sales, and Crystal Webber, MS, RD, Business Development, both from Kappa Bioscience, a leader in the production and research behind Vitamin K2 MK-7.
The final session of the conference looks at Vitamin D3, with expert insights into this key nutrient for overall health. Christine Horner, M.D., author of Radiant Health Ageless Beauty: Dr. Horner’s 30-Day Program to Extraordinary Health and Longevity, will present this session along with Carole Baggerly, Director of the GrassrootsHealth Nutrient Research Institute. They will highlight the differences between D2 and D3, discuss new research on current intake levels of D3, and introduce an innovative vegan source of pure D3. Baggerly will present the current research findings from GrassrootHealth on the consumer testing levels of Vitamin D and magnesium.
Each of the three sessions will be followed by an expert panel discussion and moderated by WholeFoods Magazine Editor-in Chief Maggie Jaqua.
Registration for the Innovation Conference is free and open to all. Register here.