In November 2020, Amazon instituted new requirements for supplement sellers to provide comprehensive lists of testing results along with other quality certifications. As Scott Steinford, Founder, Trust Transparency Center, shared in his Tracking Transparency column, letters were sent to many brands outlining these new requirements in order to sell dietary supplements on the Amazon platform, which lead to confusion from some.
Since the initial news broke, both Nutrasource and Alkemist Labs have assisted brands with meeting these compliance requirements to maintain listing status. The companies announced in a joint press release that they offer synergistic solutions for Amazon compliance. Nutrasource assists with claims substantiation, technical label review, and testing specifications, and Alkemist provides developed and validated methods along with corresponding lots, specific test results, and certificates of analysis.
“Rigorous testing by experienced technicians using fit-for-purpose methods is at the heart of demonstrating quality,” said Elan Sudberg, CEO of Alkemist Labs, in the release.
It’s what brands that are serious about their longevity in the marketplace and credibility with consumers should insist upon.”
William Rowe, Nutrasource President and CEO, added, “Many consumer-facing brands rely on their supply chains for science, technical support, and regulatory guidance but still require a third-party service provider to interpret the data and position their product in a transparent and compliant manner. In addition to these support services, Certifications by Nutrasource provides an additional layer of visibility to the end consumer in the areas of marine oils, probiotics, CBD and non-GMO quality.”
Rowe recently sat down with WholeFoods Editor-in-Chief Maggie Jaqua to discuss Amazon compliance, 3rd-party certifications, and more. Tune in to The Natural View to hear his insights.
Related: Building Trust: Third-Party Lab Testing and Certifications
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Transparency: The clear choice for supplement consumers