“Our world is grappling with epidemics of depression, anxiety, PTSD, and addiction that modern pharmaceutical approaches often fail to adequately address," said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s, in a press release. "Psychedelic-assisted therapy is life-saving medicine that the world needs now, especially highly traumatized populations like veterans, first responders and marginalized communities generally."
The Heal Soul! campaign is about mainstreaming the conversation around using psychedelic-assisted therapies in a rational and compassionate way—while dismantling misguided stigmas around the medicines, explained Michael Bronner, President of Dr. Bronner’s.
Related: Dr. Bronner’s Supports Psilocybin, Climate Strikes
The company's cumulative donation of over $3 million this year to psychedelic healing efforts helped multiple organizations includingMultidisciplinary Association for Psychedelic Studies, Oregon Psilocybin Therapy Measure-Yes on 109, Decriminalize Nature DC-Initiative 81, Indigenous Peyote ConservationInitiative, VETS: Veterans Exploring Treatment Solutions, Inc., and theHeroic Hearts Project.Additionally, starting October 1, consumers that buy via the Dr. Bronner's website will have the opportunity to direct a portion of their purchase to support one of Dr.Bronner’s partner organizations.
More information on the campaign can be found on Dr. Bronner’s blogandvideos. And the “Heal Soul!” label can be read in its entiretyhere.
