NMI Publishes 2022 Whole Living Consumer Database Report

The Whole Living Study is based on 6 Dimensions of Wellness and the symbiotic relationship between them. Here's a look at where consumers are feeling out-of-balance.

Newtown Square, PA—Natural Marketing Institute has published its 2022 Whole Living Consumer Database Report, according to a press release. The Whole Living Study is based on 6 Dimensions of Wellness and the symbiotic relationship between them. According to Steve French, COO of Research America, Inc.: “In essence, as consumers become more aware that their health is dependent on the health of all dimensions, they will be prepared for their lifelong journey in pursuit of satisfaction, happiness, and balance.” The six dimensions:

  1. Financial: Concern over one’s financial future has detrimental effects across a broad spectrum of health issues, identifying opportunities for assistance tools
  2. Social: As consumers travel a wellness path, they become more aware of their importance in society, as well as the impact they have on multiple connection points
  3. Physical: The physical benefits of looking good and feeling good, most often lead to the psychological benefits of enhanced self-esteem, self-control, determination, and a sense of direction
  4. Technological: The more a consumer understands about their personal health, the more empowered they will be to improve upon it, and technology amplifies their understanding
  5. Environmental; Consumers across all generations are embracing environmental responsibility and sustainability and making the connection between planetary and personal health
  6. Emotional (P&M): Managing their life in personally rewarding ways and taking responsibility for their actions will help consumers to see life as an exciting, mindful, and hopeful adventure

Related: NMI Releases 2021 Health & Wellness Consumer Insights Report
IRI: COVID-19 Still Drives Consumer Attitudes; Value Fuels Decision-Making
Consumers Show Heightened Awareness of Climate Change, NMI Reports

The study determined that there are aspects of consumers’ lives that are not in a state of balance. Some findings include:

  • Almost half of all American consumers are very satisfied that their life is in a balanced state
  • Only 1 in 4 are very satisfied with living an environmentally-friendly and sustainable lifestyle
  • Half of consumers are often confused by the changing information on what they are supposed to do to live a healthy lifestyle
  • However, over the past 10 years, significantly more consumers indicate they live a more satisfying life by having fewer material possessions
  • And even in these trying times, almost three out of four consumers feel very positive and hopeful about the future

More information about the report can be found here.