World Sleep Day, Sleep Awareness Week Promote Healthy Sleep

Cincinnati, OH—The World Sleep Society is issuing a global call to action about the importance of healthy sleep on World Sleep Day, Friday, March 19. At the same time, the National Sleep Foundation (NSF) is promoting the benefits of healthy sleep and its relationship to overall health through Sleep Awareness Week, March 14-March 20.

The slogan for the 14th annual World Sleep Day is “Regular Sleep, Healthy Future,” according to the World Sleep Society. A regular sleep schedule is associated with better sleep quality in adults, the Society says on its website, and regular sleepers have better mood, psychomotor performance, and academic achievement.

The World Sleep Society recommends 10 steps, including avoidance of alcohol, caffeine, and heavy foods before bed; exercising regularly, but not right before bed; and blocking out all distracting noise and light as much as possible. All 10 steps and more information can be found at WorldSleepDay.org.

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Sleep Awareness Week is NSF’s national public education campaign that celebrates sleep health, a campaign that commences with the beginning of Daylight Savings Time. The week was first launched in 1998. NSF offers Brand Guidelines on its site, for those looking to promote the event.

89% of working adults have regular sleep problems, according to a press release from Snooze, a plant-based sleep drink brand. Harvard University estimates that bad sleep costs 11.3 days of productivity per employee each year, and tired employees are 70% more likely to be involved in workplace accidents. Additionally, fatigued driving was responsible for at least 90,000car crashes, 50,000 injuries, and 800 deaths in 2017. Snooze is offering a buy one, get one free promotion on its website from March 14-March 20 to celebrate healthy sleep awareness.