Minneapolis, MN—Taiyo announced that its branded ingredients Sunfiber, Suntheanine, Matcha and Teavigo have received LGC’s Informed Ingredient certification. This certification confirms that the ingredients are free of impurities and substances banned in sports nutrition products and therefore safe to be used by athletes without concerns of adulteration or contamination.
“The momentum is shifting on the ingredient side,” said LGC Business Development Director Paul Klinger, in the release. “Reputable ingredient suppliers are doing more than just testing to see if their products are safe. Informed Ingredient certification adds an additional level of credibility and quality assurance to their brands, which further distinguishes them from their competition.”
Taiyo International Vice President Scott Smith added, “Informed Ingredient certification provides our customers with the additional confidence that when they use our brands in their formulas, they are not just effective but they are also safe for athletes to use.”
The company added that this is a first step in helping its customers comply with Amazon’s dietary supplement safety documentation. As explained in a press release, Informed Ingredient certification is a first step in LGC’s Informed Choice certification, which is one of Amazon’s approved third-party quality certification programs required for selling dietary supplements on its site. Informed Choice certification involves a monthly retail monitoring and testing program in addition to evaluating the raw ingredient and manufacturing process.
Related: The Natural View: Talking Certifications & Amazon Compliance
Mobile App Helps Users Find Informed Sport Certified Sports Nutrition Products
Taiyo also reported plans to expand the Informed Ingredient certification to additional products in the near future. Smoth added, “Taiyo stands ready to help our customers with their Informed Choice certification and Amazon compliance.”
Related Education Opportunity—Mastering the Market: Active Nutrition
The next virtual event in the Naturally Informed series powered by WholeFoods Magazine and Trust Transparency Center brings together researchers, sports nutrition specialists, and industry professionals to bridge the gaps between cutting-edge science, business strategy and key regulatory developments. This two-day event will be a one-stop shop for the latest must-have insights in the world of sports and active nutrition. From recovery to cognition, decision making and the importance of immunity for sports and active lifestyles, experts will explore how new science is shaping how nutritionists think and industry approaches its innovation strategy. Registration for the event, taking place June 29-30, is open now.